How our SEO agency propels your visibility into the era of AI search

The rise of ChatGPT and the breakthrough of its associated search engine, SearchGPT, are revolutionizing the established principles of SEO. BlackCatSEO This paradigm shift, propelled by advances in artificial intelligence, requires a review of our SEO agency’s strategies to align them with the capabilities of these tools to provide answers that are both conversational and tailored to users. Quebec-based companies face an unprecedented opportunity to distinguish themselves in this new digital environment, provided they fully understand the underlying mechanisms.

Getting listed in ChatGPT and SearchGPT

Within our agency dedicated to natural referencing, we have refined our expertise to increase the digital presence in the spheres of artificial intelligence. Our approach incorporates a seamless combination of proven SEO techniques, meticulous development of editorial content strategies, and constant monitoring of developments on AI-enabled platforms.

This methodology allows us to effectively support local businesses with the aim of optimizing their positioning within the search results offered by systems such as ChatGPT, Perplexity and Gemini.

Understanding SearchGPT and its Impact on SEO

SearchGPT, OpenAI’s conversational search engine, combines the power of traditional search with AI response generation. Rather than providing a simple list of links, it offers synthetic and directly usable answers, enriched by reliable and often personalized sources.

The dialogical interface it offers facilitates the user’s interaction with the system, allowing him to formulate his questions in a fluid way, and to continue the exchange with additional questions according to the answers obtained. This approach makes the search process comparable to a natural conversation and tailored to the user’s precise requirements. As a result, content must be developed in such a way as to offer answers that are both contextual and interactive.

Faced with this transformation, companies must necessarily adapt their natural referencing (SEO) strategy. Simply selecting keywords and creating backlinks are no longer enough. It is now imperative to design content that brings real added value, that is substantially relevant and captivating in its form, while being designed for easy interpretation by artificial intelligence algorithms.

Technical and semantic SEO redesigned for AI

The starting point remains the technical audit of your site. We make sure that it is quickly readable by engines: well-prioritized tags, clean HTML, fast loading, no crawl errors. These criteria, already important for Google, are becoming essential for SearchGPT, which selects its sources from the most accessible content.

Semantically, our writers incorporate natural keywords, named entities (places, people, concepts), and related subtopics that enrich the context of each page. The objective: to allow AI to “understand” the page, beyond simple words.

Conversational, fluid and engaging writing

ChatGPT, by favoring turns of phrase close to those used in human dialogue, directs our editorial team towards the creation of texts that emulate conversational interaction. Our approach consists of adopting a refined syntax, using brief clauses and maintaining a didactic tone.

Our goal is not to write for a traditional search engine, but rather for an artificial intelligence capable of paraphrasing information. As a result, our editorial strategy is inherently focused on the needs of the user. We are constantly asking ourselves about his research intentions, the answers that will be most useful to him and the means to anticipate his future questions.

Content enriched by experience and social proof

SearchGPT values authoritative content. This means that pages mentioning certifications, accolades, testimonials, or personal experiences are more likely to be selected. We systematically integrate evidence into our texts: recognized expertise, field experience, awards, case studies or quotes from customer reviews.

For example, in a page presenting a veterinary clinic in Laval, mentioning that it was voted “best clinic on the North Shore” according to a local survey can make a difference in an AI research context.

  • The strategic impact of Reddit, Medium, and Quora on AI SEO

Community and editorial platforms like Reddit, Medium, and Quora play a pivotal role in how AI engines, like ChatGPT, build their responses. These sites are recognized for the richness of their exchanges, the relevance of their content and their strong domain authority. When a company or expert publishes an in-depth article on Medium, answers a targeted question on Quora, or sparks an authentic discussion on Reddit, these interventions become strong signals of legitimacy for artificial intelligence. Our agency helps companies leverage these channels to build their presence and drive indirect mentions — often included in ChatGPT responses.

  • The power of specialized media and blogs as sources of authority

Local media, niche blogs, and specialized news platforms remain essential pillars of SEO, including in the AI ecosystem. ChatGPT regularly relies on reputable journalistic sources to back up its answers, especially when it comes to local rankings or recommendations. Being mentioned in an article in the Journal de Montréal, on Courrier Laval or in a well-positioned blog can be enough to make your company appear in an AI response. This is why we develop editorial strategies for our clients for media visibility, with content designed to be taken up by these vectors of authority. This indirect presence is one of the most effective levers to emerge in the responses of ChatGPT and SearchGPT.

  • The strategic role of “top 10” rankings and content

Among the types of content most often cited by ChatGPT are rankings such as “best companies”, “top 10 experts in…”, or “comparison of the best agencies”. These formats respond perfectly to users’ informational queries and provide AI with a clear framework to structure its responses.

Our agency creates this type of content in a methodical way, using objective criteria, verifiable citations, ratings from Google and Facebook, and a readable hierarchy. Being mentioned in these rankings, especially when they are published on sites with a strong local authority, is a powerful lever for visibility.

  • The power of citations and backlinks from reference sites

To appear in ChatGPT’s answers, it is not enough to have a good site: you have to be quoted elsewhere. This is why we develop a media relations strategy, guest publications, and partnerships with quality blogs or directories for our clients.

For example, a renovation company can be mentioned in an article in the Journal Métro on “The 5 most reliable renovators in Montreal”. This type of quote — sourced, contextualized, credible — will be taken up by the AI. And that’s exactly what we build over time for our customers.

  • The importance of well-optimized local listings

SearchGPT also draws its results from local listings: Google Business Profile, Bing Places, Yelp, etc. These profiles, often neglected, are becoming essential. We optimize them with:

  1. Natural and localized descriptions
  2. up-to-date schedules
  3. Proactively solicited customer feedback
  4. Authentic and geotagged photos

In addition, we integrate NAP (Name, Address, Phone) coordinates directly on the site and in the footer, which reinforces the consistency of local signals.

Diverse content formats for better AI understanding

Artificial intelligence better understands well-structured content: hierarchical headings, short paragraphs, lists, comparison tables. That’s why we build pages designed for AI readability.

We go beyond the text: explanatory infographics, educational videos, screenshots, visual testimonials. These elements make it easier to include in rich responses, especially when ChatGPT displays images or cites platforms like Pinterest or YouTube.

A strategy of updating and editorial freshness

Dated or outdated content is often discarded by SearchGPT. We are therefore setting up an editorial calendar of updates. Each quarter, the key content is proofread, updated and completed. This allows you to maintain a competitive advantage over less reactive competitors.

An article like “Best Employment Law Lawyers in Montreal in 2025” will be updated in 2026, with new quotes, adjusted notes, and mention of recent laws or cases.

Manual tracking and AI results analysis tools

Unlike traditional search engines, there is no universal rank tracking tool in ChatGPT yet. We have therefore developed a hybrid method:

  • manual tracking of targeted queries in ChatGPT and Perplexity

  • Google Alerts and Mention to detect citations

  • cross-semantic analysis with Bing, Google, and server logs

  • use of platforms such as OmniSEO or Neuronwriter to model AI visibility

This allows us to measure the real impact of our actions and adjust campaigns in real time.

Trends to watch for SEO in the AI era

Three main trends are transforming SEO in depth:

The rise of conversational language, which requires fluid, natural and voice-adapted content (especially for mobile searches or voice assistants).

Privacy and ethical issues, which require greater transparency in the collection and use of data, as well as a responsible editorial approach.

The evolution of link building, which is moving away from raw quantity in favor of brand mentions, positive reviews, and social engagement — signals better interpreted by AI than traditional backlinks.

Comparison of AI and traditional engines: SEO challenges and opportunities

TechnologyAIreferentfragmentationcitationsvisibilityWebcontent

Platform Key Benefits for SEO Limitations or disadvantages Recommended SEO approach
Google Classic Engine + Gemini Massive traffic, a wealth of tools (Search Console, Ads), historical Generative AI resistance, strong competition, SERP Traditional SEO (technical + expert content + backlinks) + adaptation to AI snippets
Gemini (Google) Conversational AI + Search Integration into the Google environment, rich responses with quotes and videos Less popular than ChatGPT, sometimes inaccurate, less frequent Rich structuring (schema.org, tables, FAQs), expert content, freshness and authority
ChatGPT/SearchGPT AI Generation + Bing index Comprehensive answers, direct quotes, strong authority, good lever for local Fewer results, difficult to “force”, rarer citations without offsite Top 10 Articles, Media Quotes, Conversational Content, Reddit/Medium/Quora Presence
Perplexity AI + Real-Time Highly up-to-date, quotes from various sources, opportunity for niche Less overall traffic, highly synthetic content, quick but volatile quotes Structured content, referral presence, meaningful titles, and well-prioritized tags

Search GPT, an ally.

SearchGPT is much more than a fad: it is a profound change in Internet user behavior and search technologies. Positioning yourself there now not only allows you to be visible, but also to get ahead of competitors who have not yet taken this turn.

Our agency offers tailor-made strategies, adapted to the new requirements of AI, with a focus on local businesses in Quebec. From editorial content to media citations, technical optimizations, and off-site strategy, we build your digital authority in an ecosystem where quality, credibility, and utility are paramount.

To appear in ChatGPT, it’s not enough to talk about yourself. You need others to talk about you — and in the right way.

FAQs

“Best companies” or “top 10” rankings are frequently used by ChatGPT and SearchGPT to structure their responses. Being included in these lists confers immediate authority: it reassures users, grabs their attention, and increases click-through rates. These rankings are also a form of social proof, highly valued by artificial intelligence that seeks to recommend reliable options. They therefore play a role in both SEO and business conversion.

The companies that rank higher in AI responses don’t just publish content. They create complete, well-structured pages that respond to specific intentions. This content is regularly updated, contains evidence (customer reviews, certifications, press quotes), and adopts a conversational tone adapted to the interpretation of AI. They also multiply formats (text, video, table, image) to maximize understanding by ChatGPT and improve the user experience.

AI SEO leaders combine several approaches: impeccable technical SEO, rich conversational content production, a presence in media and platforms like Medium, Reddit or Quora, and optimization of their local listings. They also rely on the “weak signals” that ChatGPT interprets: brand mentions in forums, expert answers on specific topics, participation in credible rankings. These companies create a cohesive ecosystem where each digital presence reinforces the next.

Artificial intelligence reads like an engine, but synthesizes like a human. In order for your content to be read, understood, and potentially cited by ChatGPT, it must be technically flawless. A site that is slow, poorly structured, or difficult to index will not be crawled by Bing or ChatGPT. Tags, internal links, clean HTML, the use of structured data (schema.org), and mobile compatibility all strongly influence the ability of your content to “get into the field of view” of AI engines.

It is essential to observe how the most visible companies build their content: they favor guide formats (“best Xs in 2025”), clear answers to specific questions, a high update frequency and content broadcast on several channels (site, Medium, Quora, guest articles, etc.). By replicating these practices, with a localized approach adapted to your sector, you significantly increase your chances of being taken over by ChatGPT and its derivatives. Our agency can help you build this tailor-made strategy, consistent with the expectations of AI engines and users.