The goal of natural referencing is to optimize the positioning of a website in search engines. However, it is important to respect the essential steps to achieve such a goal. The SEO audit is a fundamental work that will increase the performance of your site. This purely technical work needs to be carried out in a rigorous and forward-looking manner. BlackcatSEO offers its customized solutions for the effective diagnosis of malfunctions in your domain.
The SEO audit: a strategic choice
In the frantic race for the best positioning on SERP, website owners often forget the essentials. Before you hope to benefit from the confidence of Google’s algorithms,you will need to master how your site works. It’s a highly strategic option to distinguish your business from the competition. The purpose of SEO analysis is therefore to identify the weak points of your website. The drop in natural traffic on your site, for example, does not necessarily mean that customers are not interested in your products. You certainly go down the rankings, which does not allow your prospects to be informed of your existence. Many obstacles can cause this loss of performance. Thanks to a technical audit of your site, you will have a synthesized table of difficulties and corresponding solutions. A site that is regularly audited will continue to improve its Google ranking.
What is the SEO audit about?
You ask an expert in SEO analysis for two fundamental reasons: diagnosing SEO errors and proposing more advanced measures to optimize the natural referencing of your site. It is in fact the two subjects that give the SEO audit its importance. How can you bring your company out of the competition if everything is not done to enhance the performance of your site? When indexing your site, you’ve probably saved data that could strengthen your authority. But over time, these data have certainly not been used efficiently. Your SEO expert will take care of bringing out these untapped resources. Google is a platform in motion. New SEO referencing practices are emerging. This is due to user requirements and the willingness of search engines to improve the browsing experience. At the end of the SEO audit, the expert, informed of the new methods, will help you identify web opportunities.
SEO Audit: BlackcatSEO strengthens the foundation of your natural referencing
As in any construction, when the foundation is badly built, the building will eventually collapse. The same is true for natural referencing. It’s better to take your time to get off on the right foot. The technical audit of your site will help you. Whether it’s under construction or updating, your website needs to be adorned with all its attractions to offer itself better visibility. From strengthening the authority of keywords to quality backlinks and netlincks, our agency offers a technical audit focused on 4 fundamental pillars.
Technical audit of the site
On-site audit (on-site content)
Natural REFER and content marketing go hand in hand. We understood this at BlackcatSEO. To do this, we focus on the quality of what you publish on your site. The on-site auditinvolvesthe study of keywords, tags and titles. These brief descriptions optimize your positioning in the SERP. We have experienced web writers to write you good-density paragraphs. These are often overlooked criteria, but weigh heavily in the indexing balance. During the on-site audit, we also focus on the presence of error pages. It is a practice that informs about the obsolescence of a page. It prevents the user from wasting his time.
Off-site audit (off-site)
SEO referencing is not done in a vacuum. We will provide you with quality external links to strengthen your site’s authority with indexing robots. For them to actually bring you visibility, netlinks must come from sites of great renown. We have the opportunity to position you on institutional pages that enjoy the trust of indexing robots.
At the end of this technical work, we summarize our diagnosis in a document. Once received, you will have a clear idea of the health of your site. It is a comprehensive assessment that encompasses the strengths and weaknesses of the audited site. This objective analysis highlights all the barriers to proper indexing of your site. But we don’t stop at this stage of diagnosis. We recommend that you take steps to improve performance. These are strategic recommendations with a follow-up plan. Indeed, we help you identify web opportunities that can facilitate a good positioning. At the same time, you will have the information you need to evaluate the progress of your site.
BlackcatSEO: the best of natural referencing
BlackcatSEO stands out for its personalized customer tracking, which makes it possible to distinguish your business in the competition. Each site needs specific solutions and our technical audit is done without a priori. Only the results will form the basis of our strategic proposals. You can join this community of more than 300 customers who have trusted us in recent years. Our good listening makes it possible to find the most effective methodology to optimize site referencing.