As you knew, SEO is a technique that allows you to benefit from a good position on the first page of search engines, mobile referencing can be equated with all mobile-oriented SEO actions. Indeed, natural referencing is an effective way of adapting one’s website to different mobile media. Discover in this newsletter, mobile referencing in all its seams.

On mobile SEO

Mobile referencing is all actions taken to optimize the position of a mobile application on the results pages of mobile application markets. In this sense, it improves the position of an already optimized site, on the Serps. Mobile referencing can therefore be defined as the mobile version of a website’s natural referencing. It uses relevance criteria to evaluate a website or application, based on its content, its structure and on the quality attributed to it by the user.

Why optimize the mobile referencing of its website?

Always with the aim of offering the best results to Internet users, and improving the user experience, the algorithms of search engines have improved to best adapt to the different media used by the user. Today, indexing bots involved in ranking results on search engine pages on a computer are not the same as those involved in ranking results on a mobile. But while this is confusing, it should be noted that there is only one index. So it goes without saying that a website optimized for mobile referencing will occupy the best position on the search engine results pages of a user, unlike a site not optimized for mobile referencing. This is why it is important to optimize mobile referencing for its website. However, since July 1, 2019, mobile-oriented indexing, managed by the mobile first index, is automatically activated, i.e. by default, on new websites.

The benefits of mobile referencing

Mobile referencing has a number of advantages. In reality, itincreases the visibility of the website as well as that of themobile application. A mobile website offers the advantage of converting new customers by retaining them and making them brand ambassadors. Thus, mobile referencing makes it possible to significantly increase its turnover. In addition, mobile referencing does not involve paid advertising for a sustainable service. And more than that, mobile referencing promotes sharing on social networks. This in turn creates a significant number of quality backlinks.

How can you optimize the mobile referencing of your website?

Optimizing a website’s mobile referencing

To make a good optimization of the mobile referencing of its website, it is important that it is responsive or is available in mobile version. Similarly, its computer version must have been optimized for nature referencing.

However, using different URLs to set up a site is not a recommended practice. It is desirable to opt for the Responsive web Design. However, with separate Urls, it is important that the mobile site has the same information, structured data and metadata as the computer one.

To optimize the mobile referencing of a website, it is crucial to work on the “mobile user experience” aspect of the website. Indeed, the mobile-optimized website must adapt the size of its content to the different mobile display windows. He must also adapt his font to reading (fluid) on mobile.

Similarly, an optimization of mobile referencing requires the speed of the site. Indeed, this is an important criterion that consists of significantly reducing the loading time of a web page. To do this, the images will need to be compressed, with lightweight formats, lighter source code, simplified design with less JavaScript and CSS, and styles will need to be integrated into the source code in order to avoid blockingthe display of content by certain codes.

An effective and very practical solution is to opt for the AMP (Accelerated Mobile Page) mobile page accelerator. It creates lightweight, better-referenced and easy-to-load pages.

In addition, to optimize the mobile referencing of a website, it is important to take into account certain queries and keywords specific to mobile users. In fact, 20 of internet users use a voice recognition tool on their mobile to do quick searches. And better yet, their number explodes when it comes to queries based on specific locations or locations. It would therefore be an asset to take into account these types of queries, especially the local SEO,in its mobile referencing.

Mobile referencing for mobile apps

Also known as ASO (App Store Optimization), mobile seO for mobile applications is an effective marketing strategy that involves positioning a mobile application on the best search results in app marketplaces. These include marketplaces such as marketplace Play Store or Appstore.

The criteria for positioning in these marketplaces are scalable and vary according to the marketplaces. In general, the criteria for ranking mobile applications in marketplaces are two-thirds. These are the so-called formal criteria, similar to the content in natural referencing and criteria relating to user interactions. These latter criteria allow the algorithms behind the marketplaces to assess the relevance and quality of the application.

Formal criteria for ranking mobile applications include developer notoriety, app description (ASO), title keyword analysis, application release date, and the latest update.

In terms of criteria for user interactions, there is mainly the user rating that is critical in the ranking of applications. But also, the increase over time in the number of downloads, the statistics on downloads as well as the proportion of uninstalls as a result of the various installations.

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