When it comes to choosing the keywords for your SEO strategy, it’s essential not to rely solely on search volume. Let’s take the example of a judo competition: if you only weigh 60 kg, you would not participate in the category of more than 100 kg, would you? The same goes for your SEO: it is crucial to know the keywords on which you can successfully position yourself.
Keyword difficulty, also known as “Keyword Difficulty”, is an indicator that allows you to evaluate the work required to position yourself on a specific keyword.
There are different methods for calculating this difficulty and different tools can provide varying estimates. However, they are usually based on a common criterion: the reputation of websites that rank at the top of search results. The higher the ranking sites have a high domain authority and benefit from a large number of inbound links (backlinks), the more difficult it will be to rank on this keyword. We will give you more detailed information about this in the coming weeks.
To assess the difficulty of keywords, you can use various tools recommended by BlackcatSEO, such as Semrush, Ahrefs or Moz Keyword Explorer. These tools can also be useful for performing an overall SEO audit. If you don’t have access to these tools, you can also manually enter the keywords you’re interested in in the Google search bar and review the domain authority of websites that rank first. If these sites seem to be “heavyweights” rather than “featherweights”, it may be a good idea to revisit your keyword choices.
Another indicator of competition for a keyword is the position of your competitors in search results. Tools such as SEMRush or Ahrefs can provide you with information about the position of your website and that of your competitors for a specific list of keywords. Although less precise than the “difficulty of keywords”, this information remains relevant to take into account in your study.