When we talk about Google Adwords, we use this Internet advertising program from the Google search engine. The Google Adwords allows you to run advertising campaigns with simple and effective ads on the Internet. Adwords ads are submitted to users who are looking for information or products and services related to your business or your activities.
The operation of Google Adwords is based on a keyword bidding system. This also encourages advertisers to raise the stakes in order to appear in the first search results thanks to the keywords chosen for advertising campaigns.
What can you learn from Google Adwords analysis? How does it work?
What is Google Adwords Analysis?
As you can doubt, the Google Adwords is an Internet advertising program aimed at successful advertising campaigns. This is done through online ads. The goal is to help Internet users quickly find the information they are looking for and, on the other hand, to make the company’s actions visible.
In practice, the advertiser is informed when creating a price range called “Cost per Click” when creating its campaign. It is free to define its maximum CPC based on its advertising campaign objectives and budget. Cost-per-click is directly related to competition on ad keywords and targeting.
The Google Adwords has many advantages. Among other things, it gives the ability to perform precise targeting through keywords. This takes into account the language used, the geographical location, the interests of Internet users, etc. In addition, you have the ability to create and run a campaign based on your budget, regardless of the amount. The Adwords program is available to all scholarships.
With Google Adwords,you have CPC or CPM billing(cost per print)based on the targets set. Note that 30 of the internet users click on the links that have been sponsored. Google Adwords gives your site responsiveness and your ad is uploaded in less than 24 hours. However, it is possible to measure the effectiveness of your campaign and optimize its click rate. You also get an accurate analysis of user behavior using coupling with Google Analytics.
How do you succeed in your Adwords campaign?
The combination of perfect budget control, relevant keyword choices,simple and effective advertising, and good targeting will help you succeed in your Adwords campaign.
To optimize your return on investment, you will need to keep track and update regularly. With a successful advertising campaign, you’ll get an optimal conversion rate. To carry out your Adwords campaign, the help of a web agency will be useful.
How do you analyze your Google Adwords campaigns?
To analyze the performance of your ADS campaign,you absolutely need to follow your dashboard.
When do you do the analysis?
The analysis is done for the first time after 15 days of broadcast. At this stage, you get an overview of the high-performance ads and those that don’t. For campaigns with few impressions and clicks, you’ll need to take corrective action. Once your ads have a cruising pace, you’ll be able to space the analysis for a month or a quarter.
The different indicators to consider
This is essentially the Quality Score.
Quality Score: First ad indicator
The Quality Score is created by Google to indicate the relevance of your ad. The rating on 10 is based on the expected click rate,the quality of the landing page and the relevance of the ad. The higher your Quality Score, the lower the cost per click. This way your ads are more profitable. With this indicator, you can evaluate the overall performance of your advertising campaign.
In case the Quality Score is below 5, you must review things. Consider new hooks and improve the landing page.
Set the metrics of your Google Ads by lens
With Google Ads, you have a complete tracking with the indicators related to each goal.
Notoriety and traffic targets and lead acquisition targets
If your goal is to increase the notoriety of your page, visibility indicators will be prioritized in the analysis. This allows you to get the average position. Depending on your budget and the relevance of keywords, your ads will appear in the top 3 positions or lower. If you’re not in the top 3 ads,you need to fix it by increasing the budget on certain keywords.
The print rate lets you know how many people have seen the name of your company or brand. With this metric, you have a view of the competitive environment. The absolute printing rate is defined by the share of impressions displayed in the first position. However, the lost print rate is the length of time one of your Google Ads ads did not appear.
Traffic and lead acquisition goals: With print rates, you don’t have a precise number of visits to your pages. To analyze the lead acquisition performance of your Google Ads campaigns, you need to follow the following metrics:
- Click volume: Conversion starts with a click and it’s essential to know how many people click on your ads. You’ll know the best-performing links and ads that don’t attract visitors;
- Click rate (CTR): This rate is achieved by reporting the total number of clicks received on the total number of impressions. The average CTR differs depending on the industry in which your business operates;
- The average CPC: This cost lets you know the average price charged when someone clicks on your ad. With this indicator, you can then calculate the cost of acquiring a lead through your Google Ads campaign.
For sales goals, you need to follow the following metrics:
- The conversion or conversion rate: This helps you measure the profitability of your Google Ads campaigns. This is the rate that values the number of people who have done a share;
- Cost per conversion: Cost per conversion should not exceed your profit margin. To calculate this metric, Google divides the total cost of conversions by their volume. The result will let you know if your shares are profitable.
In conclusion, the paid referencing (Google Adwords) is complementary to SEO if it is successful. You can be followed by a web agency.