Blackcat SEO assists real estate brokers and real estate agents who specialize in the sale or purchase of condos, homes, cottages or businesses in the Montreal, North Shore and South Shore areas. Montreal is a dynamic real estate market, with a growing demand for residential and commercial properties. Whether buying, renting, or investing, real estate companies need to stand out to attract potential customers. A well-designed search engine optimization (SEO) strategy is essential to improve online visibility and attract qualified traffic to real estate companies’ websites. At BlackcatSEO, we have worked with several clients in the real estate industry to optimize their online presence.

With CPCs (‘costs per click’) in Ad Words campaigns, sometimes exceeding $5, the need for our customers to develop a good organic referencing strategy was paramount.

Our Real Estate Clients and the Work Carried Out

• Vistoo

Vistoo is a platform dedicated to new real estate in Canada and Quebec. We developed a custom website in React JS and Node, optimized for SEO. We have implemented a content and media publication strategy to attract potential customers. Technical and semantic optimization was carried out to improve visibility in search engines. Quality backlinks have been obtained from real estate sites and influential blogs to build the site’s authority.

• Zisla

Zisla specializes in real estate in Mexico, offering properties for sale for investors and individuals. We conducted SEO optimization similar to that of Vistoo, developing a custom website and implementing a robust content strategy. Building effective internal links and acquiring high-quality backlinks from real estate sites has helped to improve visibility and attract qualified traffic.

• Planico

Planico is a financial planning firm based in Montreal. Although their main focus is finance, their involvement in real estate makes them a relevant client. We designed their website and implemented a complete SEO strategy, including content creation, backlinking, and media optimization. This improved their online visibility and generated qualified traffic to their site.

• Dorem

Dorem focuses on residential real estate in the Plateau Mont-Royal. We optimized their website on Wix, including content optimization, translation, and integration of property listings. A technical and semantic SEO strategy has been put in place to improve local visibility and attract potential customers.

• Cominar

Cominar is a major player in commercial real estate. We conducted an SEO consultation to improve their online visibility. This included technical and semantic optimization of the website, as well as work on purchase filters and results page descriptions. Backlinks from sites specializing in commercial real estate were acquired to build the site’s authority.

• 360 Finance

360 Finance is a mortgage broker offering financial services for the purchase of properties. We designed their website and implemented an SEO strategy to improve their online visibility. Meta tag optimization, creating relevant content, and acquiring quality backlinks were key to attracting qualified traffic.

SEO Strategy for the Real Estate Industry

For each real estate project, we start with an in-depth market and competition analysis to identify best practices and opportunities. Optimizing meta tags, titles, and page descriptions is crucial to reflect the keywords specific to each type of real estate service. Creating informative and engaging content is essential for meeting the needs of potential customers and improving the ranking of sites in search results.

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