Many clients in the field of Health, Beauty, Massage Therapy, Natural Health Products, Pharmacies, and Health Stores, have called on our expertise to gain notoriety, traffic, or image perception. We carried out a set of studies on health, beauty, or natural health product sites in order to optimize the conversion per click, and the CTR (click-through-rate)

Montreal, with its diverse population and advanced medical infrastructure, is a vital hub for health services. Medical facilities, specialty clinics, and individual practitioners need to stand out in a highly competitive market to attract and retain patients. A well-designed search engine optimization (SEO) strategy is essential to improve online visibility and attract qualified traffic to healthcare professionals’ websites. By collaborating with several clients in the healthcare sector, BlackcatSEO has developed tailor-made SEO strategies to meet the specific needs of this market.

Our Health Customers and the Work Carried Out

Physio+ Hamel

Physio+ Hamel is a full-service physiotherapy clinic to help patients regain their mobility and improve their quality of life. We optimized their website to improve its visibility on search engines. This included optimizing meta tags, service descriptions, and creating detailed content on the different processing methods. We’ve also implemented internal linking to improve navigation and user experience, while also building the authority of internal pages. Backlinks have been acquired from medical sites and specialized blogs to build the site’s authority.

Respiart.ca

Respiart.ca offers innovative solutions for people with respiratory disorders, including respiratory therapy devices and specialized consultations. For Respiart.ca, we conducted extensive SEO optimization, with a focus on creating content rich in keywords relevant to respiratory disorders and available solutions. We also optimized the site structure and meta tags, while also working on backlinking strategies with health and wellness sites to improve online visibility and authority.

Parent Osteopath

Osteopathe Parent is a clinic specializing in osteopathy, offering treatments for various body aches and pains. We have optimized the clinic’s website to better reflect the specialized services offered. This included rewriting service descriptions, improving meta tags, and implementing internal linking to make it easier to navigate. Backlinks from health sites and blogs specializing in osteopathy were acquired to build the site’s authority.

Rotec

Rotec is a manufacturer of specialized bariatric beds, used in various healthcare settings to provide optimal comfort and safety for patients requiring special care. We have optimized their transactional platform to improve the user experience and make it easier for suppliers to buy. Optimization of meta tags, product descriptions, and the creation of informative content about the benefits of bariatric beds have been implemented. High-quality backlinks have been obtained from medical sites and specialized blogs to improve the site’s visibility.

Acupuncture MACA

Acupuncture MACA is an acupuncture clinic offering treatments for a variety of medical conditions, promoting natural healing and well-being. For Acupuncture MACA, we optimized the website by improving meta tags, creating detailed and informative descriptions of acupuncture services, and setting up an effective internal linking. We also worked on creating educational content and acquiring backlinks from health and wellness sites to build the site’s authority and credibility.

SEO Strategy for the Healthcare Sector

For every project in the healthcare sector, we start with an in-depth market and competition analysis to determine best practices and opportunities. We optimize meta tags, titles, and page descriptions to reflect keywords specific to each medical specialty. Creating detailed and informative content is essential to meet the needs of potential patients and improve the ranking of sites in search results.