Project Description
Squad – SEO 360 and Site Redesign for Senior Care Services
Gold Squad offers quality home care services for seniors, ranging from meal preparation to more specialized services like palliative care and memory services.
In partnership with BlackcatSEO, the goal was to increase Gold Squad’s online visibility through an SEO 360 campaign, as well as a complete redesign of their WordPress site to ensure that it was compliant with SEO best practices, while providing a smooth user experience. Optimization of Services for Senior Care Gold Squad’s services cover a wide range of care options for seniors, including hygiene care, medication management, and nursing services.
The BlackcatSEO team has worked to optimize the presentation of these services on the Gold Squad site by ensuring that each page is clearly identified with the right keywords.
The goal was to make services easily found by families seeking personalized care for their loved ones.
Detailed and engaging descriptions have been created for each service, highlighting Gold Squad’s expertise in senior care.
The team has also developed a dedicated blog section, providing useful information to visitors and improving the SEO positioning in Montreal of the site through relevant content. Creation of an Internal Mesh and Targeted Offsite Campaigns The site has also been redesigned to incorporate strategic internal linking, making it easier to navigate between services and improving the discovery of complementary offerings, such as stimulation treatments or exercise programs.
A special focus has been placed on creating optimized conversion funnels to encourage visitors to contact Gold Squad for consultations.
Finally, local and thematic directory campaigns were deployed to increase Gold Squad’s visibility in local searches.
These initiatives have helped generate quality backlinks, strengthening the company’s presence on search engines and increasing its organic traffic.
