Everyone knows it, and influencers especially. With the rise of multimedia content, especially videos, video optimization for SEO has become an essential lever for any digital strategy. Insta, youtube, Google… and Google, as a leader in online search, is attaching increasing importance to video content, not only for its relevance, but also for its ability to capture users’ attention. We therefore had to review the elements of the leak, for our 4th part of the ‘leak under the magnifying glass’:) With the information revealed in the GoogleApi.ContentWarehouse.V1 document, we get a closer look at how Google handles videos and how they are SEOD, including features like video timestamps and previews. So let’s get started! Let’s take a look at how you can use these features to optimize your media content, improve its visibility, and increase user engagement with your videos. Whether you’re a brand, a business, or a content creator.

Multimodality and Optimization of Video Themes

Already. It’s exciting to look at Gemini, the new feature introduced by Google. This model adopts a state-of-the-art multimodal strategy: it merges text, images, audio and video for the deepest contextual understanding. Equipped with the ability to analyze various types of data through intermodal attention, Gemini embodies a global perspective that transcends segmentation or simple video preview.

For content creators… This implies a revolution: videos are no longer judged solely on their visible content or their siloed metadata. They are also important because of their harmonious integration and relevance within a multimodal environment.

Let’s take an example (to illustrate this idea): companies can now synchronize text descriptions, subheadings and visual components in order to optimize their resonance with the algorithm. This method, echoing Gemini’s core principles, promises to significantly increase user engagement as well as the visibility of video content in searches. Learn more about Gemini, click here!

And by the way…

The concept of multimodality in video SEO is a fascinating aspect discussed in GoogleApi.ContentWarehouse.V1. With the VideoContentSearchVideoMultimodalTopicFeatures module, Google analyzes not only textual content (such as descriptions or subtitles), but also visual elements to understand the topics covered in a video. Here is an excerpt illustrating this multimodal analysis:

In this example, the textual and visual content are analyzed together to determine a multimodalScore of 0.88, reflecting the consistency between the textual and visual elements of the video.

 

Strategy to improve multimodality

By using detailed descriptions, subtitles, and clear visuals, you can improve Google’s overall understanding of your videos. Good multimodality allows Google to index videos with better thematic accuracy, increasing their relevance in search results. Strategy: For a company like OLS Avocats, which specialises in law, the use of clear descriptions in videos dealing with specific legal topics, such as “advice for employers”, allows Google to analyse content more precisely and improve visibility for queries related to labour law.

How does Google generate automatic queries?

The document reveals that Google uses modules like VideoContentSearchVideoGeneratedQueryFeatures to analyze videos and generate relevant search queries . This feature allows Google to suggest your videos in response to related searches, even if users didn’t specifically use the exact keywords in your video. Here’s an example of how to build queries:

In this example, Google automatically generates the query “best SEO practices for videos” with a relevanceScore of 0.9, increasing the chances that the video will be offered in response to relevant searches.

Strategy to improve visibility through generated queries

To maximize query generation, it’s crucial to optimize your videos with semantic keywords and vary the terms used in descriptions and subtitles. This allows Google to create generated queries that match a wider range of searches. Strategy: For companies like Cominar, where videos present real estate projects, it would be relevant to include various terms such as “office space”, “commercial project”, or “real estate rental” in the descriptions, in order to maximize the generation of automatic queries and the visibility of the videos.

 

The Importance of Video Anchors in SEO

Video anchors or timestamps are reference points in a video that can be used to indicate key moments or important sections. Google uses these anchors to provide a better user experience by directing viewers directly to the most relevant segments of a video. According to GoogleApi.ContentWarehouse.V1, anchors are handled through the VideoContentSearchVideoAnchors module, which segments a video into several relevant parts. Here’s sample code that demonstrates this feature:

This snippet shows that an anchor is placed at 3:15 with a relevance score of 0.85 for a segment dedicated to video SEO optimization. Google uses this information to match users’ queries to relevant segments of the video.

The Impact of Video Anchors on SEO

Video anchors provide an optimized user experience by allowing users to quickly find the information they are looking for. This reduces the bounce rate and increases engagement, as users spend more time on the content they are interested in. In addition, Google assigns an anchorScore to each segment, measuring its popularity and relevance. Strategy: When creating videos for clients like Randstad, a company specializing in recruitment services, it is important to segment the video according to the different themes, such as “hiring tips” or “career strategies”, so that each part is directly accessible via an anchor, thus increasing user engagement and SEO relevance.

Using Video Previews to Attract Attention

How does Google handle video previews?

GoogleApi.ContentWarehouse.V1 reveals that video previews are automatically generated through the VideoContentSearchAnchorThumbnail module, which selects thumbnails or snapshots representing key segments of the video. These thumbnails play a crucial role in click-through rate (CTR), as they allow users to quickly decide if the video matches their search. One of the key parameters mentioned in the document is the thumbnailDiversity, which evaluates the diversity of thumbnails associated with different segments of a video. This means that varying the thumbnails can increase the chances of attracting clicks.

This score of 0.92 shows that the diversity of thumbnails is high, increasing the chances of users engaging with the video.

The impact of previews on engagement and SEO

Video previews are often the first point of contact between the user and your video. An eye-catching thumbnail can drive up the CTR, which in turn improves the video’s visibility in search results. Google also analyzes interactions with these thumbnails to adjust video rankings. Strategy: For projects like Stemregen, where science videos need to capture attention quickly, it is recommended to choose thumbnails that illustrate key results or moments, to encourage users to click on the video.

 

User Interaction Tracking to Improve Videos

User interaction analysis

The GoogleApi.ContentWarehouse.V1 document highlights the importance of monitoring user interactions such as the number of views, video completion rate, and likes. Google uses this data to adjust video rankings. Here’s an example of engagement data Google analyzes:

A video with a 75% completion rate and more than 10,500 views is perceived as having quality and relevant content, which can improve its ranking in search results.

Using interaction data to optimize videos

Monitoring interaction data helps identify segments of video that are performing well and those that may need to be adjusted. For example, if many users leave a video at a certain point, it may indicate a content issue that needs improvement. Strategy: For a project like La Canadienne Shoes, it’s essential to regularly analyze engagement metrics in order to adjust videos showcasing new products. If certain segments are causing premature abandonment, it may be a good idea to revamp the content or introduce more engaging elements.

Maximize Video Potential with GoogleApi.ContentWarehouse.V1

The revelations in GoogleApi.ContentWarehouse.V1 provide actionable strategies to improve video SEO, including the use of video anchors, optimized previews, and multimodal analytics. By optimizing every aspect of your videos, you can not only increase their visibility in search results, but also provide a better user experience. For companies such as Randstad or OLS Avocats, the integration of these video strategies can transform the way multimedia content is perceived by Google and its users. Take advantage of the information in GoogleApi.ContentWarehouse.V1 to maximize the potential of your videos and strengthen your SEO strategy.