Artificial intelligence (AI) is revolutionizing many industries, and content marketing is no exception. With advanced AI tools, companies can produce content at an unprecedented rate. But how do you make sure that this content is relevant, unique, and optimized for search engines? This is where prompt engineers come in, who, rest assured, will come to collaborate more and more with marketing agencies, or web and SEO agencies. As part of their content production strategy.

The role of prompt engineers

The symbiosis between technicality and inventiveness is at the heart of the role of prompt engineers. Indeed, these experts position themselves at the intersection between the technical and creative fields, with a unique perspective. Their acuity lies in their ability to navigate with dexterity in the complex world of artificial intelligence and to understand the underlying mechanisms that govern its operation. They don’t just manipulate algorithms, but engage in a subtle dialogue with these systems to orchestrate results that go beyond the ordinary.


The art of formulating prompts for your SEO

A well-designed prompt can mean the difference between generic content and accurate, engaging content. It’s about asking the right question or giving the right instruction to the AI to produce the desired content. Let’s take the example of an advertising campaign that aspires to captivate the audience with impactful storytelling. A prompt engineer could create a specific formulation to elicit an original and emotional story. With a skillfully crafted promptness, the AI could be steered in a narrative direction where the protagonists weave unexpected connections within a poignant frame. Thus, the art of formulating the prompt becomes the backbone of creativity, transcending the boundaries between machine and creator. A well-posed question, a carefully chosen instruction, this is what catapults the simple content towards horizons of richness and commitment.


“Create SEO-optimized content on the benefits of daily meditations. Be sure to include relevant subheadings such as physical and mental benefits (H2), recommended meditation techniques (H2), steps to start a daily practice (H2), and tips for maintaining consistency (H2). Use at least 1-2 sub-subtitles (H3) under each subtitle (H2). Your content should be around 800-1000 words long and structured in a way that makes it easier for readers and search engines to read and understand. Be sure to organically incorporate keywords such as ‘daily meditation’, ‘meditation benefits’ and ‘meditation techniques’ into your content.”

Avoid predictability and similarity

One of the major challenges with AI is avoiding redundancy or producing content that looks too much like what already exists online. Prompt engineers know how to get around these pitfalls, guiding AI to less explored avenues.

Imagine that you want to generate content on the theme of domestic cats. Rather than using a simple prompt like “Talk about domestic cats,” a prompt engineer might come up with a more specific and captivating approach, such as “Discover the amazing behaviors of cats: intriguing habits that only feline lovers know.” This unique approach steers AI towards creating content that sheds light on lesser-known and more intriguing behaviors of domestic cats.


The goal is to avoid predictability and redundancy by providing an original and specific prompt. Prompt engineers understand that if AI is guided with generic instructions, it could produce content similar to what already exists online. By providing precise and innovative guidance, engineers encourage AI to explore unique and lesser-explored aspects of the theme, resulting in more engaging and differentiated content.

This approach offers added value to users by generating content that stands out for its originality and interest. Prompt engineers play a key role in creating guidelines that stimulate AI creativity while avoiding the pitfalls of repetition and predictability.

Predict search trends

With a deep understanding of algorithms and research data, these engineers can also formulate prompts that anticipate trends, giving companies a leg up on the competition.

Rather than just asking the AI to talk about AI in general, the engineer could formulate the prompt as follows:

“Explore the latest innovations in artificial intelligence: the areas of AI that are expected to grow exponentially in the next 12 months.”

Using terms such as “latest innovations” and “exponential growth,” the engineer guides AI towards seeking insights into emerging trends in AI.

Through this approach, the company could gain predictive insights into specific areas of AI that will see an increase in interest in the coming year. This would give it a competitive edge by allowing it to create content that is relevant and in tune with the changing interests of its target audience.

Benefits for Content Marketing

AI offers a real revolution for content marketing. By intelligently integrating AI into their processes, companies can not only increase the amount of content produced, but also transform its quality, relevance, and search engine optimization. With the expertise of prompt engineers, companies can fully exploit the potential of AI to generate innovative ideas, structure content in engaging ways, and maximize its online visibility.

But yet! Sometimes machines can produce content that lacks nuance, cultural sensitivity, or precision. That’s why human verification remains essential to ensure that content meets ethical standards, is accurate, and resonates with the intended audience. Prompt engineers play a crucial role here in refining guidelines to guide AI to outcomes that are relevant, accurate, and respectful. Ultimately, the role of prompt engineers emerges as an indispensable asset. They act as orchestra masters between technology and creativity, ensuring that companies fully leverage the capabilities of AI for superior content.