Project Description
Boutique Les Garçons – 360° SEO Campaign for a Hand-Dyed Yarn Shop
Boutique Les Garçons is an online store specializing in the sale of hand-dyed yarns, which offers an impressive selection of artisan fibers such as Mohair Silk, BFL Sock, and British DK.
In collaboration with BlackcatSEO, the company implemented a 360° SEO campaign in Montreal aimed at boosting the visibility of its high-end yarn collections while implementing product description optimization, effective internal linking structuring, and offsite campaigns targeted at terms such as “wool shop” and “yarn store.” SEO Optimization Strategy for Feed Collections In a market where the quality and variety of handcrafted yarns are key success factors, Boutique Les Garçons has recognized the importance of a solid SEO strategy.
BlackcatSEO undertook an in-depth research of the long-tail keywords related to specific yarn types such as Lace, Mohair Silk, Suri, Marled Fingering, and many more.
The optimization of each collection was achieved by focusing on specific search terms, helping users discover specific threads based on their creative needs.
Each collection description has been rewritten to appeal to knitting and crochet enthusiasts, incorporating storytelling elements and highlighting the unique characteristics of each fiber.
The goal was to bring out the authenticity and artisanal quality of the products to encourage purchase while improving the site’s positioning in the search results. Internal Networking and Offsite Campaigns to Strengthen Authority In parallel with the optimization of product descriptions, BlackcatSEO has set up a strategic internal linking to facilitate navigation on the site.
Thanks to a logical organization of pages and links between different categories of feeds, users can easily explore complementary products, such as the DK or Aran ranges, and discover new textures and colors.
This internal linking not only improved the user experience but also helped to build the site’s authority by optimally distributing link juice.
In addition, local and thematic directory campaigns have been launched to increase the offsite visibility of Boutique Les Garçons.
This helped establish quality backlinks, boosting the site’s credibility and further improving its search engine rankings.
