The reference for Webmarketing in Montreal
Putting your website online is not enough to ensure its online visibility. You created it on your own or by calling on a developer, or a team, and you like the design and experience you get. But you also need to implement the methods for it to be found and seen on search engines such as Google, Yahoo, Bing: this is web referencing.
Natural SEO (Search Engine Optimization) is a mixture of techniques that, when worked in symbiosis, help you increase the visibility of your website on search engines in order to attract more qualified traffic.
What does ‘natural / organic SEO’ mean?
There are more and more companies offering services to optimally improve the “referencing of your website.” If web referencing is indeed important, it is still necessary to know its contours. What is web referencing? What are the interests of opting for this solution? Knowing the answers to these questions is essential before you get started.
Definition of SEO
When you set up a website, it is so that it is consulted by a more or less important audience. It is therefore important that the address of the site is easy to find when launching a search. Web referencing is simply all the tools and practices that will allow a website to be well ranked in the results of a search engine.
Natural web referencing;
- Paid referencing (also known as “sponsored referencing”).
Distinction between different types of technical SEO
There are various categories of web referencing.
As the name suggests, paid REFERencing will require expenses. Simply, this type of web referencing consists of the purchase of digital advertising spaces that will allow the site to gain visibility on the web. These spaces can be banners or even adwords campaigns.
On the natural seering side, it’s another bell sound. Here, no space purchase, but just the use of effective techniques and tricks in order to increase the visibility of the website as well as its positioning in the results displayed by search engines.
Who should be entrusted with SEO ?
Entrust the referencing of its website to professionals;
Choose to refer your own website;
- Entrust referencing to a third party (e.g. an employee).
To entrust this mission to professionals is to make the choice of quality. Indeed, these SEO professionals are often web agencies with the necessary skills to ensure optimal web referencing. Of course, this option includes compensation from the agency for the work done. These professionals can also keep an eye on the progress of the site’s visibility in order to react as quickly as possible when a problem negatively affects the visibility of your site.
Is ensuring your own SEO a good idea?
In order to help ensure a good natural web referencing, it is possible, through research, to find techniques and tricks on the net. For example: One of these tricks is to insert one or more keywords in different places on a web page or article. While it is true that this trick can help, it alone does not guarantee the success of referencing a website. Indeed, other tools are needed since natural referencing is also done at other levels. Unless you have a web editor who masters the rules of REFERencing, it is better to entrust this mission to professional agencies.
Is SEO enough to provide better visibility?
For web referencing to be highly efficient, other conditions need to be met. First, the content published on the site must be of quality. This will encourage targets to become more loyal. Then, you have to try to communicate about the notoriety of the site, for example by also being present on social networks. This will also create a community around your site.
Natural web referencing traditionally opposes the marketing techniques of paid search engines, including the PPC (Ad Words) of placing a certain amount of money per click on certain keywords and keyword groups. It is thus possible to artificially attract traffic and visitors to its website. An expensive and less and less effective technique as visitors are less able to learn about the lack of relevance of paid links, organic or natural web referencing has become a reliable and robust solution for attracting companies and marketers. qualified leads without subsequent expenses.
Optimizing your site for natural referencing simply means cleaning up every aspect (internal or external) of its site: