A competent SEO agency in Laval is a major asset for this fairly dense territory in the greater Montreal area. Located on the north shore of Montreal, with more than 438,973 inhabitants, it is the 3rd most populous city in Quebec, after Montreal and Quebec City. It is a region with the highest population growth: this growth will be in the order of 22.4% by 2041 (13.7% in Quebec). So on the web landscape, this density is rather synonymous with fierce competition. For several years, we have been taking care of our clients’ web campaigns on the North Shore, in Laval.
- Laval’s economy is performing well: from 2007 to 2019, the city’s GDP increased by 3.5% on average. This economic growth is higher than that of the Quebec region as a whole. In addition, according to specialists, the city’s economic growth will continue to increase thanks to the evolution of different economic sectors including tourism, construction and education;
- Laval has a large agricultural territory of more than 7,000 hectares covering nearly 30% of the island’s surface;
- The municipal administration has opted for a development strategy that emphasizes the acceleration of major municipal investment projects and the support of Laval businesses in their march towards a more sustainable economy and the exploitation of green technologies;
- Laval has an employment rate of 59.5% and an unemployment rate of 4.3%;
- The number of jobs in Laval continues to grow. The 3 growth sectors are consumption (29%), production services (29%) and utilities (26%).
If Laval is a paradise for entrepreneurs, several questions arise: how to stand out from the competition? How can you acquire more customers? How to gain notoriety? By improving the SEO of your site through the implementation of relevant SEO and SEM actions. This is the solution that our SEO agency offers you.
What is SEO?
You probably know it, if you’re here: SEO is a Set of Practices with the aim of providing a site with all the elements necessary to include it in the Front Rows some SERP (Search Engine Result Pages), that is, in the top ranks of search engine results.
Indeed, search engines, including Google, rank search results for a particular word or phrase by analyzing the information present on a page and following the signals emitted by a site. This practice, also known as indexing , is not set in stone. Sites that are at the top of search results may very well lose their places.
Thus, it is quite possible to steal the places of sites at the top of the ranks, and SEO is the most effective way to achieve this. But although it is free, its implementation requires a perfect mastery of the functioning of search engine algorithms as well as a good knowledge of the site’s sector of activity, whose positioning must be improved.
This is why it is strongly advised to entrust the referencing of your website to qualified and competent professionals. This is the only way to achieve good results in the shortest possible time.
What are the benefits of having a site at the top of the SERPs?
Many entrepreneurs forget or ignore it, but having a well-referenced website can bring many benefits:
- Making customers’ lives easier: Nowadays, many people prefer to shop online. According to a survey by NETendances, 75% of Quebec adults made at least one online purchase in 2022, a difference of 12 points compared to 2019;
- Improve your brand’s credibility: When a user searches the internet, there is a good chance that they will visit the first sites that appear in the search results. They will automatically think that the sites in the top ranks are the ones that offer the best products and information (95% of Internet users think so);
- Make your company and your products better known: you should know that Google has more than 80,000 searches per second and at least 6.9 billion per day. Imagine the possibilities that would be available to you if your company appeared in the first positions;
- Gain visibility and make more sales: once your site is in the top positions, you gain visibility, then a small community will be created around your brand. The members of this small community will give you free publicity. Your company will then become a reference in your sector. And once people trust it, they’ll make more purchases and your sales will increase.
Our SEO agency in Laval: your trusted partner in improving your site’s SEO
Thanks to qualified teams and in-depth knowledge of SEO, our SEO agency in Laval offers all the services necessary to improve the SEO of your site.
In our SEO agency, we first proceed with a complete SEO analysis of your site before implementing actions to improve its SEO. This is a complete audit of your domain that will allow you to assess many elements:
- The behavior of web browsers in response to signals sent by your site;
- Ergonomics, i.e. the usability of your site (effectiveness, efficiency, satisfaction);
- The user experience of your pages;
- The authority of your content: How many sites approve your content ?
Keyword analysis and choice
Keywords are of paramount importance for SEO since they are the basic element of each of your contents. It is therefore imperative to identify them well before creating content. It’s important to keep in mind that keywords are the queries that people use.
In addition to keywords, you should also choose the topics associated with the keywords carefully. Our SEO agency takes care of researching the best keywords to exploit to boost the SEO of your site by analyzing the search intent of your target audience and your sector of activity.
SEO Strategy Design
After the full audit of your site, we will move on to the design of the SEO strategy. We generally work according to a tripartite framework:
- Choice of on-site actions: these are the SEO actions to be implemented directly on your site. They include the improvement of the site’s architecture, the creation of a breadcrumb trail and the improvement of the internal networking;
- Choice of off-site actions: these are actions carried out off-site. They consist of improving the perception that search engines have of your site by boosting its popularity and level of authority in your industry. These actions concern link building, social networks and optimization for local referencing;
- Choice of technical SEO actions: these consist, for example, of making your site mobile-friendly or improving its loading speed.
Optimization of content for the web and for Internet users
Since Google applied the Penguin and Panda update, the optimization of a website’s content has undergone a major turning point. Today, this operation involves the production of content that delivers useful information for Internet users and convincing for web browsers.
We have experienced writers among our collaborators who are able to write articles that meet the requirements of search engines, i.e. original, attractive texts that provide real information to your visitors.
We guarantee you engaging content that can encourage people to come back to you or take an action.
Getting Quality Links
In addition to quality content, obtaining quality inbound links or backlinks is the other lever that allows you to quickly improve a site’s SEO. Indeed, quality backlinks allow you to increase the ranking of a site and improve its visibility in search engines.
Quality backlinks, we can provide them for you. Indeed, thanks to our network, we can get you inbound links from government sites or reputable blogs in a specific field.
A tailor-made approach
Compared to our peers, our agency stands out for the attention we pay to our clients. Indeed, we try as much as possible to put in place solutions adapted to your situation and meet your needs.
Thus, we do not limit ourselves to the implementation of the actions necessary to improve the SEO of your site. We do so much more by taking the time to analyze your industry, your strengths and weaknesses compared to your competitors, how your industry is evolving, and the challenges you will face in the future to take your business to new heights.