Do you have a business located in Gatineau and want to increase your sales or improve your reputation there? Our SEO agency in Gatineau offers you relevant and effective answers to the problems you have.
The solution we offer is to improve the SEO of your site, i.e., to ensure that your site appears in the first ranks of the search results offered by search engines, including Google.
Gatineau: a perfect city to create and develop a business
There are many great places in Canada to grow a business, but Gatineau is an exception. Indeed, the city has everything to allow any company to develop in the best conditions:
- A strategic geographical position: Gatineau is located in the heart of Quebec and Ontario, Canada’s 2 largest provinces. In addition, it is located close to the northeastern and central-eastern United States where there is a market of more than 100 million inhabitants;
- A large concentration of companies (more than 1900) belonging to the high-tech sector and supporting more than 80,000 workers;
- A great place to live : the city is crossed by Gatineau Park, a nature reserve that covers more than 361 km² and attracts more than 2.7 million visitors a year;
- A high concentration of business growth incubators/accelerators;
- A very affordable cost of living for a quality of life that is among the best in the world.
SEO: the lever to use to stand out in Gatineau
As you may have guessed, although Gatineau is a very interesting choice to start a business, it is still a city where competition can be very tough. The most effective solution to stand out, gain market share and acquire more customers is to make good use of SEO.
As a reminder, SEO includes all practices whose purpose is to provide a website with all the necessary elements to raise its position to the top of the “Search Engine Result Pages” (SERPs) or, to put it simply, to the top of the search results offered by search engines.
SEO: the most effective way to propel your site to the top of the SERPs and increase your turnover
You’re probably wondering how SEO can help you grow your business. Well, thanks to SEO, you provide your structure with a high-performance site, i.e., a site that is attractive to Internet users and search engines. Such a site will bring you many advantages:
- Quality traffic: Prospects trust sites at the top of the SERPs more, because gaining this position is a sign of quality and authenticity;
- Better credibility of the company;
- Reduced cost: A site with a high ranking will allow you to reduce your advertising costs. It will also have a big impact on your social media strategy;
- Sustainability : before reaching the top ranks of the SERPs, it is sometimes necessary to make a significant investment, especially for new sites. Nevertheless, well-crafted and well-positioned pages continue to attract traffic for a long time;
- Measurable: it is possible to measure and analyze at any time the impact of the investments made to optimize the referencing of your site. Many tools such as Search Console, Semrush or Google Analytics allow you to check if the actions implemented are effective.
Finally, one of the biggest benefits of a well-positioned site is that it can help you increase your revenue. Explanation : By improving your visibility, you attract quality traffic. And if your site meets the needs of Internet users, they are more likely to buy your products. It is therefore logical that your turnover will increase.
SEO is a matter for experts
If you want to improve your site’s SEO quickly, you need to hire experts. On the one hand, ” SEO is not set in stone “: it is a field that is constantly evolving. This will only stop when Google decides to stop updating its search algorithm, which is impossible. On the other hand, only SEO experts have the tools and know-how to execute risk-free SEO actions with speed.
In our SEO agency in Gatineau, we offer all the services necessary to improve the SEO of your website.
Carrying out a complete audit of your domain
Before taking charge of a site, we start by carrying out a complete audit of the domain. This is essential even for sites that have just been created. The purpose of this audit is to identify the factors hindering the SEO performance of a site, to determine the corrections to be made to them and also the new SEO opportunities. This audit will include:
- Performance analysis;
- The tree structure;
- Internal redirects or internal linking;
- The use of metadata;
- The structure of the metadata.
Keyword analysis and semantic strategy design
Keywords are very important in SEO because they are the ideas and topics that define the content of your site. In addition, they are the words and phrases that internet users type into search engines.
That’s why it’s so important to identify them. Our agency takes care of all the operations necessary to identify the keywords to use in your SEO strategy. To do this, we will analyze your industry as well as the SEO strategy adopted by your competitors. We will also not forget to analyze the search intent of your targets, as well as their problems.
Once the keywords to be worked on have been identified, we take care of integrating them into your content while respecting the principles of SEO.
SEO Strategy Design
To optimize the positioning of a site on search engine results, it is imperative to work from a well-crafted strategy. Within our agency, we establish an SEO strategy by working on 3 axes:
- Identification of on-site actions: these actions aim to make your site more qualitative in order to hold the attention of your readers. For example, it will be a question of creating a relevant semantic cocoon, reviewing the internal mesh or checking the Hn tags;
- Identification of off-site actions: these group together all actions made outside of your site. These are mainly actions aimed at improving notoriety such as the creation of links, the distribution of press releases or the management of the strategy on social networks;
- Identification of technical SEO actions: this will involve implementing the best practices that will allow your site to be seen and indexed by search engines. We will work on several important points including tags, the speed of your site, 404 errors or canonical URLs.
Optimization of all your content
Nowadays, Google attaches great importance to the quality of the content published on the sites. Thus, if you want to improve the SEO of your site, you must imperatively offer quality content to your targets.
To put it simply, quality content is content that includes your keywords and meets the requirements imposed by Google. At our SEO agency in Gatineau, we have experienced copywriters capable of producing texts that are both interesting for your targets and SEO-optimized.
Quality Link Acquisition
It’s not enough to offer quality content to gain places on search results, you also need to acquire links or backlinks. But not all backlinks are created equal, some are more valuable than others.
Thus, backlinks from sites with a high reputation are the most effective to quickly improve your ranking. Our agency can get you quality backlinks from institutional sites or reputable blogs in their sector. But be careful, these organizations only collaborate with serious partners. Of course, we are here to make sure that your profile meets the requirements of our partners.
A service adapted to companies in all sectors
Our SEO agency offers services to companies in all sectors : communication, trading, distribution, pharmaceutical industry, automotive machinery and equipment, metallurgy, metalworking, business services, clothing and footwear, etc.
In addition, we offer customized and tailored solutions. We put our customers’ satisfaction above all else and do more than optimize websites. Indeed, we also carry out a study of your market in order to better understand the realities of your sector and the challenges to be met in order to make your company a reference in its field.