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SEO and AI Automation by MCP: Anatomy of Magical Thinking
More and more, discussions and questions about the possibilities of SEO and AEO automation via MCP, but in the context of self-driving - i.e., decision-making through execution. [...]
AI Optimization: Google’s Guide, Take and Leave
For the past year, the same question has been coming up and we have been turning to this or that resource... to which, moreover, we will return [...]
Brief Claude for AEO without a shrink? Anthropic’s study useful for SEO management
Or; When Claude starts lying under pressure Even we didn't see that one coming. In April 2026, Anthropic published a paper that didn't really break into the [...]
Maximize the Indexing of Your Content with Metadata
In 2026, your content will no longer be simply listed by Google, but well and truly highlighted, condensed and even favored by ChatGPT, Perplexity, Claude or Google's [...]
Is content security your SEO/GEO blind spot?
What if your site suffered a 50% decrease in its visibility on Google... Not because of your backlinks or keywords, but rather because of a content limitation [...]
Speed optimization: why, and what do we do?
The speed with which a website loads is not limited to a question of comfort... it is crucial. Indeed, it impacts the user experience, influences the bounce [...]