{"id":19576,"date":"2025-08-20T17:51:46","date_gmt":"2025-08-20T17:51:46","guid":{"rendered":"https:\/\/blackcatseo.ca\/speed-optimization-why-and-what-do-we-do\/"},"modified":"2025-08-20T17:51:46","modified_gmt":"2025-08-20T17:51:46","slug":"speed-optimization-why-and-what-do-we-do","status":"publish","type":"post","link":"https:\/\/blackcatseo.ca\/en\/speed-optimization-why-and-what-do-we-do\/","title":{"rendered":"Speed optimization: why, and what do we do?"},"content":{"rendered":"
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The speed with which a website loads is not limited to a question of comfort… it is crucial. Indeed, it impacts the user experience, influences the bounce rate, determines conversions and, above all, conditions referencing on search engines and LLMs \/ AI.<\/a><\/strong> <\/p>\n

By optimizing the performance of a site, we improve its visibility, its commercial efficiency and its credibility.<\/p>\n

How do we address these challenges? We use specialized tools – WP Rocket will be an example today; However, our expertise does not stop there. We also deploy a range of techniques adapted to various platforms such as Wix, Shopify or Squarespace and custom sites<\/strong><\/em>. Let’s take a closer look at our methods: here’s what we’re doing… and especially why we do it. <\/p>\n

Of course, these elements are taken into consideration, whether it is an optimization mandate on an existing site, or whether it is pure website creation<\/a> ! This is, in any case, determined during our initial audit<\/a> – which, we recall, is generally free for local SMEs.<\/p>\n

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A fast site is a site close to the user, for ALL robots, AI, search engines.<\/h2>\n

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1. Image reduction and compression: optimized visuals without compromise<\/h3>\n

Images are often the heaviest elements of a website, slowing down its loading, especially on mobile devices. Yet, they play a crucial role in aesthetics and visitor engagement. At BlackCat SEO<\/a>, we find the right balance between visual quality and performance. <\/p>\n