{"id":19508,"date":"2025-06-23T14:09:25","date_gmt":"2025-06-23T14:09:25","guid":{"rendered":"https:\/\/blackcatseo.ca\/the-seo-of-2025-is-an-seo-of-ai-mode\/"},"modified":"2025-06-23T14:40:08","modified_gmt":"2025-06-23T14:40:08","slug":"the-seo-of-2025-is-an-seo-of-ai-mode","status":"publish","type":"post","link":"https:\/\/blackcatseo.ca\/en\/the-seo-of-2025-is-an-seo-of-ai-mode\/","title":{"rendered":"The SEO of 2025 is an SEO of AI Mode."},"content":{"rendered":"
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I was recently shared with an article from La Presse entitled: Why Google is scuttling the web<\/a>.<\/p>\n

A title that already translates the panic of its author! And yes, the web is evolving. <\/p>\n

And you will always have two speeches in front of you. The few specialists who have been in it for a long time (more than 15 years), have a whole history of changes to their credit \u2014 which might seem less important than the AI threat… and yet. Why get attached to the old? <\/p>\n

I don’t understand the ominous pessimists. This passage alone is contradictory: “Google will answer for us… \u00bb . That’s why we’ve been working on SEO for LLMs for a<\/a> few months. <\/p>\n

But who answered Internet users’ questions before? Niche sites riddled with pop-ups, bad UX practices, and empty articles written for SEO? How many prospects have declined our service offers, claiming that the correlation between Backlinks<\/a> and Leads was not obvious? Or with content optimization, rich snippets<\/a> ? The deep content? <\/p>\n

Well, there you have it.<\/p>\n

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An evolution of offsite and rich snippets<\/strong><\/h3>\n

Today, everything is becoming clearer: AI promotes quality. It was necessary to invest in a robust backlink strategy, from trusted domains, in solid editorial contexts. Gone are the days of dubious directories, opaque PBNs, and artificial link exchanges. AI engines, especially those built into models like Gemini, evaluate not only the presence of a link, but also contextual consistency<\/strong>, local semantic density<\/strong>, and even the structuring of HTML around the link<\/strong>. <\/p>\n

This means that netlinking is no longer simply quantitative or based on Domain Authority: it is now based on semantic vectorization metrics of the textual neighborhood. In other words, a backlink that surrounds named entities, contextually relevant keywords and strong argumentative logic will carry much more weight than an isolated link in a generic footer. <\/p>\n

Rich snippets are not dead either: they become units of content<\/strong> that Google can reuse as passages<\/strong> in its AI synthesis. A well-structured table in HTML, a clear comparison in a section> tag<, or an aside> definition<: all this is now exploited in modular fragments, encoded, scored and then stored in an internal vector database accessible by Gemini. <\/p>\n

This approach is already reflected in the way AI engines interpret queries: they no longer simply list links, but structure results around the most relevant entities, intents, and sources, as can be seen in the following example.<\/em><\/strong><\/p>\n

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[<\/span>\n  {<\/span>\n    \"query\"<\/span>: <\/span>\"Antonin Pasquereau\"<\/span>,<\/span>\n    \"results\"<\/span>: [<\/span>\n      {<\/span>\n        \"index\"<\/span>: <\/span>\"1.1\"<\/span>,<\/span>\n        \"topic\"<\/span>: <\/span>\"LinkedIn \/ profil\"<\/span>,<\/span>\n        \"snippet\"<\/span>: <\/span>\"Antonin Pasquereau \u2013 Founder \u2013 R\u00e9f\u00e9rencement BlackCat SEO\"<\/span>,<\/span>\n        \"source_title\"<\/span>: <\/span>\"Antonin Pasquereau - Founder - R\u00e9f\u00e9rencement BlackCat SEO\"<\/span>,<\/span>\n        \"url\"<\/span>: <\/span>\"https:\/\/ca.linkedin.com\/in\/antoninpasquereau\"<\/span>,<\/span>\n        \"publication_time\"<\/span>: <\/span>\"\"<\/span>,<\/span>\n        \"byline_age\"<\/span>: <\/span>\"\"<\/span>,<\/span>\n        \"links\"<\/span>: {<\/span>\n          \"LinkedIn\"<\/span>: <\/span>\"https:\/\/ca.linkedin.com\/in\/antoninpasquereau\"<\/span>\n        }<\/span>\n      },<\/span>\n      {<\/span>\n        \"index\"<\/span>: <\/span>\"1.2\"<\/span>,<\/span>\n        \"topic\"<\/span>: <\/span>\"IMDb \/ biographie\"<\/span>,<\/span>\n        \"snippet\"<\/span>: <\/span>\"After a business school in France, Antonin Pasquereau founded BlackCatSEO Inc.\"<\/span>,<\/span>\n        \"source_title\"<\/span>: <\/span>\"Antonin Pasquereau - IMDb\"<\/span>,<\/span>\n        \"url\"<\/span>: <\/span>\"https:\/\/www.imdb.com\/name\/nm13231653\/\"<\/span>,<\/span>\n        \"publication_time\"<\/span>: <\/span>\"\"<\/span>,<\/span>\n        \"byline_age\"<\/span>: <\/span>\"\"<\/span>,<\/span>\n        \"links\"<\/span>: {<\/span>\n          \"IMDb\"<\/span>: <\/span>\"https:\/\/www.imdb.com\/name\/nm13231653\/\"<\/span>\n        }<\/span>\n      }<\/span>\n    ]<\/span>\n  }<\/span>\n]<\/span>\n<\/pre>\n
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Quick interpretation<\/h2>\n
Query \u201cAntonin Pasquereau\u201d<\/h4>\n