{"id":14679,"date":"2019-10-02T20:42:07","date_gmt":"2019-10-02T20:42:07","guid":{"rendered":"https:\/\/blackcatseo.ca\/sem-adwords-ads\/ppc-expertise-and-certifications\/"},"modified":"2024-10-28T15:26:14","modified_gmt":"2024-10-28T15:26:14","slug":"certifications","status":"publish","type":"page","link":"https:\/\/blackcatseo.ca\/en\/sem\/certifications\/","title":{"rendered":"PPC expertise and certifications"},"content":{"rendered":"<div style='text-align:left' class='yasr-auto-insert-overall'><\/div><p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h1>Paid Ad and Ad Words Certifications<\/h1>\n<p>Our expertise in traffic acquisition and SEO optimization is recognized by leading search engines, Google and Bing, which accredit <a href=\"https:\/\/blackcatseo.ca\">BlackCatSEO<\/a> as an accredited professional partner. These professional certifications attest to a mastery of the tools offered by search engines and skills in the management of advertising campaigns.<\/p>\n<p>Our certifications for paid Ad Words traffic acquisition disciplines guarantee the quality of our work.<\/p>\n<p><a href=\"https:\/\/www.google.com\/partners\/\"><img decoding=\"async\" class=\"lazyload size-full wp-image-14029 aligncenter\" src=\"https:\/\/blackcatseo.ca\/wp-content\/uploads\/certifs-seo-agence.png\" data-orig-src=\"https:\/\/blackcatseo.ca\/wp-content\/uploads\/certifs-seo-agence.png\" alt=\"\" width=\"250\" height=\"170\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27250%27%20height%3D%27170%27%20viewBox%3D%270%200%20250%20170%27%3E%3Crect%20width%3D%27250%27%20height%3D%27170%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blackcatseo.ca\/wp-content\/uploads\/certifs-seo-agence-200x136.png 200w, https:\/\/blackcatseo.ca\/wp-content\/uploads\/certifs-seo-agence.png 250w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 250px) 100vw, 250px\" \/><img decoding=\"async\" class=\"lazyload wp-image-4732 aligncenter\" src=\"https:\/\/blackcatseo.ca\/wp-content\/uploads\/\/unnamed-300x115.jpg\" data-orig-src=\"https:\/\/blackcatseo.ca\/wp-content\/uploads\/\/unnamed-300x115.jpg\" alt=\"Unnamed\" width=\"303\" height=\"116\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27303%27%20height%3D%27116%27%20viewBox%3D%270%200%20303%20116%27%3E%3Crect%20width%3D%27303%27%20height%3D%27116%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blackcatseo.ca\/wp-content\/uploads\/unnamed-200x77.jpg 200w, https:\/\/blackcatseo.ca\/wp-content\/uploads\/unnamed-300x115.jpg 300w, https:\/\/blackcatseo.ca\/wp-content\/uploads\/unnamed-400x154.jpg 400w, https:\/\/blackcatseo.ca\/wp-content\/uploads\/unnamed-600x231.jpg 600w, https:\/\/blackcatseo.ca\/wp-content\/uploads\/unnamed-768x295.jpg 768w, https:\/\/blackcatseo.ca\/wp-content\/uploads\/unnamed-800x308.jpg 800w, https:\/\/blackcatseo.ca\/wp-content\/uploads\/unnamed.jpg 960w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 303px) 100vw, 303px\" \/><\/a><\/p>\n<p><img decoding=\"async\" class=\"lazyload wp-image-4733 aligncenter\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27296%27%20height%3D%2780%27%20viewBox%3D%270%200%20296%2080%27%3E%3Crect%20width%3D%27296%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/blackcatseo.ca\/wp-content\/uploads\/\/unnamed-300x81.png\" alt=\"Unnamed\" width=\"296\" height=\"80\" \/><\/p>\n<p><span lang=\"FR-CA\">These accreditations were issued after several examinations of the skills of our specialists, which can justify an expertise in paid referencing strategy as well as in the history of recorded performance. Text ads, banners, videos &#8230; we&#8217;re here to guide you, no matter what format you&#8217;re on! From your web design,to natural and paid <a href=\"https:\/\/blackcatseo.ca\/\">referencing,<\/a> we accompany you.<br \/>\n<\/span><\/p>\n<h2><span class=\"tlid-translation translation\" lang=\"fr\">Our process<\/span><\/h2>\n<p><span class=\"tlid-translation translation\" lang=\"fr\"><br \/>\nBlackCatSEO&#8217;s PPC strategists are Google Partner Certified and have each built and optimized hundreds of campaigns. Your dedicated account manager will work closely with you to understand your company&#8217;s products, services and goals and develop strategies to achieve them.<\/span><\/p>\n<h2><span class=\"tlid-translation translation\" lang=\"fr\"><br \/>\nResearch and strategy<\/span><\/h2>\n<p><span class=\"tlid-translation translation\" lang=\"fr\"><br \/>\nOnce our PPC strategists have identified the campaign&#8217;s key performance indicators (KPIs), we will develop a strategy to achieve this based on the budget. Our PPC strategists perform:<\/span><\/p>\n<ul>\n<li><span class=\"tlid-translation translation\" lang=\"fr\"> Competitor Analysis &#8211; We analyze what works well for your competitors. This gives us a starting point for your campaign. We do not intend to always reinvent the wheel, but to optimize it.<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Keyword Search &#8211; Using internal and external tools, we can create a list of keywords with the best chance of success.<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Keyword development to exclude &#8211; This can be extremely important, as campaigns often have to start with matching phrases. Keywords such as jobs, history, wiki, DIY should often be used as keywords to also qualify the people you broadcast.<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Location Search &#8211; Rather than turning on the display network or scanning Facebook with ads, we consider respondents&#8217; demographics to be most likely to convert. Locations can be managed by selecting specific sites that correlate with your product or service. Demographics can be managed by selecting gender, age, location, etc.<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Building\/rebuilding campaigns<\/span><\/li>\n<\/ul>\n<p><span class=\"tlid-translation translation\" lang=\"fr\"><br \/>\nDepending on the state of the campaign, our CPC strategists will determine whether or not it is necessary to rebuild your current campaign. Since the historical click-through rate (CTR) affects quality levels and therefore determines the CPC (cost per click) and the CPA (cost per acquisition), it is often best to start from scratch if the campaign has had a bad history.<\/span><\/p>\n<p><span class=\"tlid-translation translation\" lang=\"fr\">When creating campaigns, our PPC strategists will develop:<\/span><\/p>\n<ul>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Keywords: We report on search queries to determine how people find and click on your ads. We also analyze low-performing keywords. It also helps to narrow down the initial keyword list.<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Ad Groups: Create\/refine your ad groups to keep them tightly themed to ensure that rights ads are triggered for searches.<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Copy ads &#8211; Our PPC strategists all have online writing experience. The ads are written to ensure the best chance of success.<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Targeting &#8211; Initially, our experienced PPC strategists make decisions about ad timing, geographic regions, investments and demographics.<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Conversion Tracking &#8211; We set up\/report campaign tracking to ensure that future decisions are based on a reduction in CPA and an increase in return on investment.<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Alerts &#8211; We set up custom alerts to make sure we are aware of problems as soon as they occur.<br \/>\nMonitoring and optimization<\/span><\/li>\n<\/ul>\n<p><span class=\"tlid-translation translation\" lang=\"fr\">Once the campaign is built, it is put online. That&#8217;s when we can start collecting data on the strengths and weaknesses of the campaign. This data is then used to optimize the campaign to improve performance. Our PPC strategists will optimize:<\/span><\/p>\n<ul>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Keywords &#8211; We continuously report on search queries, allowing us to continue to create and refine the keywords we publish.<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Advertising copy: we idle copy of test advertising. By running multiple ads, we can constantly improve the clickthrough rate of our ads.<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Targeting &#8211; The data we collect from the campaign and tracking allows us to make explicit decisions about when, where and who the ads are.<\/span><\/li>\n<\/ul>\n<h2><span class=\"tlid-translation translation\" lang=\"fr\">Tests and experiments<\/span><\/h2>\n<p><span class=\"tlid-translation translation\" lang=\"fr\"><br \/>\nAs part of the ongoing account optimization, we will test and test segments of the campaign to determine the best possible parameters and components. Our PPC strategists will conduct tests and experiments via:<\/span><\/p>\n<ul>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Test copying an ad in multiple times &#8211; We&#8217;ll try different copies and different USP outlets to continually improve campaign performance.<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Test Targeting &#8211; Taking small segments of campaigns and testing other possible demographics, schedules and locations allows us to improve campaign performance without making risky decisions.<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Experimentation with offers &#8211; We will experiment with segments of the campaign by testing changes to the CPA and ROI based on the adjustments made to the offers.<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"fr\">Positioning experiment: test and monitor new positioning opportunities, continually increase the potential of your advertising campaigns. While making sure to take only low and calculated risks.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\">\n\n<li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Partners remain &#8216;up-to-date&#8217; with the latest Google tools and latest products<\/div><\/li>\n<li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Partners pass A Google-administered Certification Every Year<\/div><\/li>\n<li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">&#8216;Proven success&#8217; is the basis for the training of Google-certified partners<\/div><\/li>\n<li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Ad Words certified partners work directly with Google for any product udpate or training<\/div><\/li>\n\n<p style=\"text-align: center;\"><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#000000;--awb-margin-top:0px;--awb-margin-bottom:84px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:0px;border-color:#f6f6f6;border-left-width:3px;border-left-color:var(--primary_color);border-style:solid;\"><a class=\"button fusion-button button-default fusion-button-default-size button-default-size button-flat fusion-desktop-button fusion-tagline-button continue fusion-desktop-button-margin continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"http:\/\/blackcatseo.ca\/contact-blackcatseo\/\" target=\"_self\"><span>Renseignez-vous !<\/span><\/a><h2>Want results?<\/h2><div class=\"reading-box-description fusion-reading-box-additional\">N'attendez plus. Nous vous fournissons un \u00e9tat des lieux imm\u00e9diat !<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"button fusion-button button-default fusion-button-default-size button-default-size button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"http:\/\/blackcatseo.ca\/contact-blackcatseo\/\" target=\"_self\"><span>Renseignez-vous !<\/span><\/a><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":14676,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"class_list":["post-14679","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PPC expertise and certifications - BlackCatSEO Montreal Agency<\/title>\n<meta name=\"description\" content=\"Certifications for managing your paid advertising campaigns, such as Google AdWords certifications, are required.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackcatseo.ca\/en\/sem\/certifications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPC expertise and certifications\" \/>\n<meta property=\"og:description\" content=\"Certifications for managing your paid advertising campaigns, such as Google AdWords certifications, are required.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blackcatseo.ca\/en\/sem\/certifications\/\" \/>\n<meta property=\"og:site_name\" content=\"BlackCatSEO Montreal Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blackcatSE0\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T15:26:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blackcatseo.ca\/wp-content\/uploads\/certifs-seo-agence.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@blackcatSE0\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/blackcatseo.ca\\\/en\\\/sem\\\/certifications\\\/\",\"url\":\"https:\\\/\\\/blackcatseo.ca\\\/en\\\/sem\\\/certifications\\\/\",\"name\":\"PPC expertise and certifications - BlackCatSEO Montreal Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blackcatseo.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blackcatseo.ca\\\/en\\\/sem\\\/certifications\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blackcatseo.ca\\\/en\\\/sem\\\/certifications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blackcatseo.ca\\\/wp-content\\\/uploads\\\/certifs-seo-agence.png\",\"datePublished\":\"2019-10-02T20:42:07+00:00\",\"dateModified\":\"2024-10-28T15:26:14+00:00\",\"description\":\"Certifications for managing your paid advertising campaigns, such as Google AdWords certifications, are required.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blackcatseo.ca\\\/en\\\/sem\\\/certifications\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blackcatseo.ca\\\/en\\\/sem\\\/certifications\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/blackcatseo.ca\\\/en\\\/sem\\\/certifications\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blackcatseo.ca\\\/wp-content\\\/uploads\\\/certifs-seo-agence.png\",\"contentUrl\":\"https:\\\/\\\/blackcatseo.ca\\\/wp-content\\\/uploads\\\/certifs-seo-agence.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blackcatseo.ca\\\/en\\\/sem\\\/certifications\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/blackcatseo.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEM &#8211; 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