Technical referencing is different from what we call standard referencing. It deepens content analysis and can help you draw very interesting conclusions.

Mike King of iPullRank made a very informative presentation in Catalyst’s TechSEO Boost, which can give us a better idea of the state or statelessness of technical referencing.

Some general advice


Whether you’re a SEO expert or a beginner, here are a few key points to consider in Mike’s session.
Set technical referencing

The first challenge associated with technical referencing is its current definition. This is not always easy to explain.

In fact, it is even difficult for SEO professionals to define it.

Mike King asked 300 people to give their own definition of what technical referencing really is. Unsurprisingly, there was no consistency in its definition. Many respondents indicated that web performance and information architecture are an integral part of what technical referencing does. However, these are tasks that other roles generally perform.

As Mike King said, “everything we do is someone else’s work.”

The best way to define technical referencing as a profession is to consider it as a state of curiosity. Technical seo-seer experts are curious enough to play with things they can change.

What we need to remember is that there is no technical SEO as a definitive discipline. It can be the job of putting things in place to scale them up and solve the problems that affect SEO.

Thus, if we want to explain the difference between technical referencing and standard referencing, we must keep in mind that technical referencing is about scalability, depth, details, understanding advanced interfunctional and execution.


Technical reference in 2019


If you want to improve your technical SEO skills in 2019, here are some key things to consider.

The generation of natural language can be an excellent ally for the future. We can take care of the right content and optimize it perfectly for SERPs.

Searching for semantic keywords can also be useful and it is important to spend more time on them. It can even help you draw the right SEO measurements to draw better conclusions.

There are three types of tests most relevant to technical referencing:

  • Unit tests (testing an individual function to make sure it works)
  • Integration tests (using your logic to build a bigger system)
  • UI tests (front interface tests on your website, which is the slowest version of the tests)

Headless browsers can be very useful in the test-driven development process. We tend to use them for content rendered by Javascript, but they are actually designed for automated testing.

From this perspective, we can consider the technical professionals of SEO as product managers. They focus on test-driven development to run tests and experiment with different scenarios.

Here are some additional tips for technical referencing:

There will always be technical expectations for content that ranks well. We can treat them with the right text analysis, perfect optimization and content review that will lead to exactly what Google wants to see.
It is useful to spend more time on automated testing, unit testing and headless browsers. You can run tests to see if they match what you expect from them. It’s the idea of a test-driven development that can help you check every component.
Analysis of the log file is crucial. If you don’t, then you guess.
PageRank is always our measure. Even if we don’t have full visibility, it’s still important to understand it.
We have to be proactive to understand Google. Don’t be afraid to explore the data to understand how Google works.
Don’t underestimate the power of strengthening internal ties. The larger the page, the greater the success.

Tools to use in technical referencing

If you want to start using the right technical referencing tools, here is the list provided by Mike in his presentation.

You can also learn more about free technical referencing tools in our own list.


What we need to remember when it comes to technical referencing is that it’s all about curiosity. You don’t need to have a clear definition of your role and tasks. These may depend on the company you work for.

But you always have to be comfortable to understand how things work. You must have a curious mind to find out why one thing succeeded over another.

And it’s probably the best way to dive into it with the right mindset.

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