Also because they are being penalized under the pretext of 'manipulating search engines', we should always keep in mind some qualitative guidelines, before creating backlinks :
- Do not build more links than the number of unique visits per day
- Do not exceed 20 % similarity for each content posted
- Never ping twice
- Diversify anchors
- Do not post in private networks
- Updater lists regularly
- Build a second and third 'layer' of links to favor a natural indexing.
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In other words, we use automation to save time without compromising the quality of information and its true social potential.
One of the biggest concerns for traditional backlinking strategies was to get direct backlinks to the main page or website. It is no longer effective. The latest updates Penguin & Panda quality sites, were related to trust these backlinks. Thus, external signals in algorithm changed slightly to spread the importance of a given link in its own backlinks.
The need to build different layers is directly caused by these changes – as explained here