If the stellar system is organized around the sun, the SEO is organized around the content. The old techniques of manipulating rankings have been penalized little by little through the Panda and Penguin series, and it is now impossible to obtain results without relevant, well-organized, and well-defined content. All three of these factors ensure maximum conversion of traffic into leads or customers
Relevance: it’s the knowledge and expertise of your market, your customers and its needs. We learn your market to translate it into specific web needs: texts, case analysis, market research, ‘white report’ or videos: your content answers, in the first place, the questions your visitors ask when they enter your place of interest.
Organization: The notion of hierarchy is particularly important when it comes to organizing content. For example, an auto sales site will be classified as ‘vehicles’, a Honda-branded car. It is fundamental to induce meaning for a human or a robot. The logical prioritization of your content is reviewed and corrected as needed – taking care to transfer your traffic from the old structure, to the new one, seamlessly.
The definition: How do you define a 1000-word text in 140 characters? The question arises when it comes to telling the crawler the summary of the text in question. In order to increase the signals of consistency, we rework your META datas according to a syntax that distinguishes each page from each other according to your existing content. This balances the standardization of syntaxwithts with the accuracy of the content and the cleanliness of your code.
Our priority is always to offer you the best definition of content, for your market and your services and products, on the most efficient basis possible – in order to promote it healthily (social, press, blogs, etc.).
Search for keywords
Every company is unique, every market is different. Accurate knowledge of keywords that allow prospects to find you without confusion is crucial.
We work with you on a list of click-through-rate basic keywords, which will be used to define future internal and external content strategies, including:
- Internal content
- External blogs
- Link anchors
Identifying as many relevant keywords as possible defines the extent of your company’s marketing and referencing.
We also use semantic investigation programs to complete keyword search, based on your competition.