Infusionsoft has indicated that small business owners (SBO), as part of their digital marketing strategies, have budgeted 38% for the management of social media, 30% for the search engines and optimization and 24% for website analysis. in 2018.
As part of this article, the focus will be on SEO. Because SEO is a powerful digital marketing tool and 93% online experiences begin with search engine, SEO can also help you achieve your marketing goals. (According to the report 2018 d’Infusion Soft, 31% of respondents said they would like to generate sales, while 25% indicated that they favored maintaining and re-engaging their customers).
Today & rsquo; hui, while 47% of small business owners manage their own marketing efforts, these 14% outsource their marketing, public relations and advertising.
So, if you are one of 14 percentiles that outsource their marketing and coincidentally the part of your marketing you're outsourcing is the ranking of your website, if you are honest, there have been few occasions when your SEO expert (or anyone you ordered to do SEO for your site) almost claimed an Armageddon. Like when you left the page 5 to forget page. Or maybe not exactly, see your ranking move from page 3 page 2 – but the effect of this classification was not felt because, much more 75% users do not scroll beyond the first page.
Without delay, you will find five steps to follow when you notice problems with the visibility of your website in search, especially if an active SEO work is underway.
Step 1: Ask who is responsible for your SEO what they did
This is not rocket science. Whenever something goes wrong with your website – visibility problems or discovery, problems of classification or even "problems with conversions" – the first person to contact is the person responsible for your SEO.
And whatever you pay more or less. The fact is that you pay (or have paid them) for the work they do. Thus, they are liable to you.
The problem, is that the flow of your tank may not be the only concern that you will at some point. You may also notice that your backlink profile contains shady links. Or, at other times, you might even want to know the SEO strategies – in fact, if they can get you to classify you or if they will finally make Google pay a penalty to your website.
Despite your many concerns, if you always pay the SEO consultant, they are liable to you. Ask them specifically what they were taking the tour of your company website.
Keep in mind, however, your SEO specialists should not always take the hit.
I want to say, they may not be the cause of the drop in your rankings because this could have been caused by other external factors such as updates by search engines (Google is notorious for it) or perhaps a competitor who began using paid advertising).
That said, If your SEO specialist had made significant changes to the properties of your website or your website, such as landing pages, meta tags, content, for example, this could be the case.
regardless, even when the problem is caused by external factors such as updates to Google – while your SEO or your lady knows maybe not (sometimes because Google changes its algorithm noiselessly) – (no details on performance) achievable tasks (Creating links, content creation, content promotion, advertising on social networks or research, etc.) they have already accomplished.
Step 2: lay off your SEO consultant if you need
Your SEO consultant evades or no answer to the problems you might have regarding your website; the general consensus or popular model that can be obtained from the SEO community experts for comments in which you may have shared their report; If the job does not allow you to get the final result, you agreed or showed signs of rapprochement. and / or the result of the audit of the new SEO SEO indicating that his team did not follow SEO best practices or they have manipulated, this can only mean one thing: they are returned!
Because most SEO are based on a retention, often 6, 12 month. Opt for six months for beginners and, even there, tell your SEO specialist if you do not see any signs of improvement during a given period (I say three months, but you're lucky if you start a month or two) This means that you have been released from any obligation to them, whatever the contract.
In this way, you can make your decision based on what does not work for your business.
Step 3: Get a report on the current state of your website
The severity of the event causing the problems you are currently experiencing on your Web site and the information that you have collected will help you determine your next course of action.
Habitually, the next step is to work with another SEO expert to help you check your website and you detail the state of affairs (assuming your current SEO expert has no convincing explanation of the problem you have raised, or if you noticed a popular trend in the comments of people in the social community in which you shared your dilemma).
What is interesting about even receive contributions from an SEO community is connected in addition to being aware of your problems, there are men and women who volunteer to audit your website for free or for a reduced price. .
Step 4: Take your time and improve your knowledge of SEO
You'll need a clear head and a keen mind to spend another agreement with a new team of SEOs. As you come out of a bad SEO experience, I recommend you relax a bit. Meanwhile, I recommend you start learning about SEO. For this simple reason …
If your reason to abandon the old SEO agency, company or freelancer was that you noticed she drove you because of your lack of knowledge of SEO, I do not know about these new types, but what differentiates? ?
Once bitten twice shy, is often said. And this is the website of our company we are talking about.
More, some "mistakes", like the one that led to Google's decision to place your website on the search chart, are better made than once (if you know what I mean).
To protect your online business and reputation, and not fall prey to hungry SEO …
You should be aware of the qualities that define SEO pro to their poor counterpart;
More, be aware of the best practices that the major search engines have.
Assuming something is not, you should find out why and what to do.
Needless to mention that this knowledge will come from your conscious effort to know how the SEO.
To be honest, this can be difficult to start – particularly for a founder or a business owner who does not care about bots ranking pages or can completely bored. But I dare say that time and effort are worth it.
Step 5: Take charge of SEO for your website (if you can and should) or get help
Just note that learning SEO as it is suggested you again not intended to make you believe that you are now an expert who should, by all means, manage his business SEO.
This is why it is accompanied by a guard and set BIG, for more precision, takes your company's SEO control only if you can and must do!
To be realistic with you, there is a limit to what you can do (and should do!) As a newcomer to the field of SEO. This could be useless anyway, but be aware that some googling here and there usually will not operate at expert level.
That said, and despite the limitations, you can still manage some aspects of your SEO.
Google has sworn by a website that loads quickly and contains useful content and authoritative. (Even better, if you make the content relevant to the brand).
It also recommends an on-page optimization so that his bot can understand the content of a page while classifying it based on relevant search queries. You may want to from here. It's nothing technical or beyond.
Thus, you can simply drop the URL of your website in Google Page Speed ??Insight or any of the other similar tools; Run the suggestions that you can wrap your head and for those you can not, simply pass them to your webmaster.
Coming to publish useful content, attractive and usable for your users. It should not require an epistle. Or should it?
… and that's pretty much what you should do (if you are not highly qualified) regarding the SEO of your website business. these exploits, apparently too cheap to make a difference, nevertheless powerful. And effective too.
If done right, they can:
- Earn editorial links
- Increase your rankings
- Increase the visibility and reach of your website
- Generate more product awareness
- Helps generate more traffic
- Increase your prospects and customers
- Driving sales
Note that if you are in a very competitive niche – you know that the cost per click (CPC) your keywords silver – it is possible that common tasks described above do not work or do not work as effectively. as you would have wanted.
That's when you need a helping hand. A deft hand with that.
It is recommended that anyone who takes care of referencing your company is familiar with your space (check it before moving your site). Ask for references if you need. Or, if that makes sense, make sure that expectations are discussed and finalized.
Regarding SEO for your website, it is essential to know the decisions, why and when.
And as detailed in the post, you should now know what to do when there are problems with your websites and no one has, made explanations or suggests solutions.
likewise, I categorically said in the post that consent to contracts should not be done blindly. If it helps you, so be sure to add a clause stating that if the agreed expectations are not met after a certain period of time, then you're doing.
According excellent SearchEngineWatch.