I've seen the trends and tactics for optimizing search engine (SEO) go and come … and j & rsquo; also saw fundamental and universal concepts become increasingly strong over time. So what I wanted to learn was: what are the flavor of the month strategies, and what strategies will withstand the & rsquo; test of time? Is what I & rsquo; hear something about the & rsquo; smell of & rsquo; information and the & rsquo; interest of digital documents?
Should you invest in the development of ties, a sustainable SEO strategy or has he been relegated to the & rsquo; history of SEO? And, as so aptly guru Danny Sullivan search engine: "Is what I & rsquo; constantly trying to make the & rsquo; happy algorithm?
d & rsquo advice; optimization
The following is the perspective of the panelists on sustainable SEO. sustainable sustainable SEO SEO consists of concepts & rsquo; search engine optimization, strategies, tactics and implementation that are resistant to the & rsquo; test of time. Rhea Drysdale, PDG de Outspoken Media, opened with "C & rsquo; is for you to manage the site beginning in late. The strategies and tactics you choose … it all ends up falling on you. ” Drysdale said that website owners should focus on the big picture rather than the "vanity objectives" in the short term (j & rsquo; love that phrase) or choose shortcuts without weighing the risks. “Do not hurt the brand and let people know the risks”, did she say.
Commitment & rsquo; human
She also stressed that "human behavior forces the updates algorithms". L & rsquo; such that & rsquo; it gave to support his statement was The Decay and Fall of Guest Blogging for SEO on the blog of Matt Cutts. I don & rsquo; could not help but remember my warning about PageRank sculpting years ago. Many professional SEO overzealous and website owners will make great efforts to achieve the visibility search engine. Long-term? These short-term tactics can do more harm than good. Mark Munroe, Director of SEO at Trulia, takes a more holistic approach to long-term SEO: focus l & rsquo; integrated SEO intelligence within your organization and build the reputation of your brand. “The links could disappear”, at-il your, “but your reputation never will.” Some ways to strengthen the reputation of your brand (past and present) include:
- Exchange links and links
- Web directories and niche
- Link Purchase
- Press Releases
- Article Directories
- Content Marketing
Although some of these tactics seem obsolete, When & rsquo; they are properly implemented, they are a legitimate and reliable means of & rsquo; get traffic and credibility on the search engines. For example, Link exchanges can seem like an old tactic of SEO – a strategy that can make your site penalized or banned for spam search engines in SEO best practices.
But what happens if domestic violence shelters every state in the United States related to each other? If this happened, domestic violence victims could perhaps more easily find the nearest shelter online. More, Drysdale and Munroe do not believe that press releases are a dead form of public relations. Press releases are a means of distribution that can support the goals of your optimization. The point is to keep all these alleged SEO shortcuts in the right perspective.
“The best backlinks are not required”, said Munroe. “Create a reason to be related.” This does not mean that professional SEO should not request links. If you have great content that you think is worthy & rsquo; link, contact the right people and ask for the link. "Keep your awareness initiatives", he said, "And let the text & rsquo; anchor the person / the site that connects to your website.
Eric Enge, PDG de Stone Temple Consulting, was the next to speak. "Of course, build your reputation with your target audience means understanding his audience, its needs, his way of thinking and how it might interact with your site », did he declare.
“As Amit Singhal noted in his speech here at SMX West, Google is very focused on & rsquo; user, and publishers should be, also. It is difficult to predict how changes will take place over the next few years, but we know that & rsquo; they arrive. For this reason, Publishers must also focus on the users because "these are the signals that we (Google) want to find and enjoy the most anyway.”
Now, c & rsquo; is a solid approach to SEO. ” Here is a list of takeaways Eric on the long-term SEO: Be an expert or go home. You can not create trust with random authors.
- L & rsquo; authenticity is difficult to simulate.
- Continue the extreme differentiation. The same old content will not cut it.
- Realize that links are the result, not the goal.
- Concentrate on the reputation and brand (as your main priorities).
- You can not vote for yourself.
- True value of press releases: arouse & rsquo; media interest.
- Not having the & rsquo; natural air, be natural.
- The strong presence in social media as an integrated PR channel.
- Influencers are the & rsquo; accelerator.
- Solve problems for others is a commitment that is stored