Technical SEO is different from what we call the standard SEO. It deepens the analysis of the content and can help you to draw very interesting conclusions.
Mike King iPullRank gave a very informative presentation in TechSEO Boost Catalyst, that can give us a better idea of the state or statelessness technical SEO.
Some general tips
Whether you are a beginner or expert in SEO, Here are some key points to consider when Mike session.
Define the technical SEO
The first challenge associated with the technical SEO concerns its current definition. It's not always easy to explain.
In fact, it is even difficult for SEO professionals to define.
Mike King asked 300 people give their own definition of what actually technical SEO. Without surprise, there was no consistency in its definition. Many respondents indicated that Web performance and information architecture are part of what makes the technical SEO. However, these are tasks that the other roles usually run.
In the words of Mike King, “everything we do is the work of someone else.”
The best way to define the technical SEO as a profession is considered as a state of curiosity. The technical SEO experts are curious to play with things they can change.
What we must remember, is that there is no SEO technique as the final discipline. This may be the work of putting things in place for scaling and resolve problems that affect SEO.
Thus, if we want to explain the difference between the technical standard SEO and SEO, we must keep in mind that technical SEO scalability concerns, the depth, the details, cross-functional advanced understanding and execution.
Technical SEO 2019
If you want to improve your technical skills in SEO 2019, Here are some key things to consider.
The generation of natural language can be a great ally for the future. We can take care of good content and optimize perfectly for SERP.
The semantic search keywords can also be useful and it is important to spend more time on it. It can even help you get good SEO measures to draw better conclusions.
There are three types most relevant tests for technical SEO:
- Unit tests (testing a single function to ensure its operation)
- Integration testing (using your logic to build a larger system)
- User Interface Tests (Test the front end on your website, which is the slower version of the tests)
In this perspective, we can consider the technical SEO professionals as product managers. They focus on a development test-driven to run tests and experiment with different scenarios.
Here are some additional tips related to technical SEO:
There will always be technical expectations for a content that ranks well. We can treat them with the proper text analysis, the perfect optimization and revision of the content that will lead to exactly what Google wants to see.
It is useful to spend more time with automated testing, to unit testing and browsers headless. You can test to see if they are what you expect from them. This is the idea of a development test-driven that can help you check each component.
The analysis of the log file is crucial. If you do not do, then you guess.
PageRank is still our measure. Although we did not complete visibility, it is always important to understand.
We must be proactive in understanding Google. Do not be afraid to explore the data to understand how Google.
Do not underestimate the power of building internal links. Over the page is great, The most successful is great.
Tools for use in technical SEO
If you want to start using the right tools for technical SEO, Here is the list provided by Mike's presentation.
You can also learn more about the free tools SEO technique in our own list.
What we must remember in technical SEO, is that all about curiosity. You do not need to have a clear definition of your role and tasks. These can depend on the company you work for.
But you should always be comfortable to understand how things work. You must have an inquiring mind to search for why something succeeded over another.
And that's probably the best way to dive with the right mindset.