Providing a seamless user experience on your website is an important way to improve the conversion rate of your page.

This conversion rate has a lot to do with the loading speed of your website. More website is fast, the better the percentage of conversions. PageSpeed ​​may even have a direct impact on your Ads campaigns and the quality.

In fact, mobile sites that load in 5 seconds generate up to 2x more advertising revenue than those whose sites load in 19 seconds.

The truth is that if the loading of your website takes longer 2 or 3 seconds, people will abandon it in a jiffy because that's what 40% people make, indicates a ratio. Thus, you must ensure that you take good care of optimizing the speed of your site.
What is the Google PageSpeed ​​Insights tool?

To do this, Google PageSpeed ​​Insights tool is a handy tool. All website owners, new and existing, who is busy building a website, either to maintain a, must absolutely use this tool.

The tool Google PageSpeed ​​Insights analyzes the frontal performance of your website and provides optimization suggestions. Providing your website a score between 0 and 100 points; a score of 85 or more indicating a successful page, this tool can give you useful information about the performance of your website.

With the latest update, the tool now displays different results from those that webmasters have used to see. The former test gave really frustrating and difficult to obtain results. henceforth, it all depends on the actual performance of your site and improve the user experience and conversion rate of your website.


Tips for your PageSpeed ​​Insights reaches 100


Let us now see what elements to consider if you aspire to 100/100 in the Google PageSpeed ​​test your website.

1. Take care of all your speed problems

The speed of the website will always be crucial to further improve site performance. This has also been instrumental in the test tool updated. Thus, to make sure that you take care of all the speed issues on your site, you must take into account the impact of themes, plugins and other integrations on the speed of your site.

Invest in a reliable web hosting service is as important as everything else to keep your site's loading time. Thus, it is imperative that you read the comments on web hosting before choosing your web host. Make sure you are able to implement every movement optimization you can take charge.

2. Give importance to the visible content

Once a visitor lands on your website, there are this content that is visible without scrolling. Also called content "above the fold", this content should load quickly on the ends of visitors, because it is part of the user experience.

Thus, it is important to make sure your HTML code displays the contents of your web page before presenting other items. To do this, you can reduce the amount of data used by your resources or simply create your HTML to load the critical content, above the fold, over other elements. If you are not good at coding, be sure to purchase a theme that serves this goal for your website.

3. The code minification is a must

If you can make your compact source code, you can effectively solve the speed problems of the site and user experience. To do this, you should remove all unnecessary code, like spaces, the new lines, unnecessary and unused code, redundant shaping, comments, etc..

The minification is crucial because it creates a smaller but faster version of the server version of your file. The three CSS resources, HTML, JavaScript minification require using tools CSSNano, HTML Minifier, Compiler Closure / Uglify JS, respectively.


4. Optimize your images

We all know that optimizing images on a website can help us make our fastest websites and easier to load. You can either choose to optimize either manually compress the images on your website (but it would take an eternity), either use image optimization plugins for your WordPress site as it Smust or EWWW picture optimizer. For your other websites, you can use image compression tools such as TinyPNG, Compress JPEG or other tools available.


5. Compression is the key

Simply compress files before transmitting them to the server allows your website to load faster, as simple as that. This will increase the speed at which they are transferred to the browser. Yes, we're talking about here gzip compression.
6. Implement browser caching
Whenever you visit a website, Your browser stores downloads, such as HTML, CSS, JavaScript and images to the local cache. This facilitates loading of this website during the next use from the same browser. This reduces delays in processing and rendering the web page. However, when the browser caching is implemented, your website will load faster.

Your web host may already have a browser caching service. If you wish it, you can get a plugin for your WordPress site Caching, such as WP Super Cache plug-in or plug-in W3 Total Cache.

7. Remove blocking JavaScript rendering

The most important way to improve the loading speed of your page is not to let the CSS or JS resources to load before your content. To do this, you can simply make your CSS and JavaScript code online instead of .css and .js files. By eliminating this “Render blocking”, you can certainly improve the loading speed of your page.

8. accelerated mobile pages

Accelerated Mobile Pages using your mobile web pages by extracting almost instantly, presenting the content in a form unchecked.

AGP stands for Accelerated Mobile Pages. It helps your mobile web pages to load instantly eliminating unnecessary formatting, the content for seamless mobile experience.


All website owners aspire to big 100/100 in their Google PageSpeed ​​Insights tool. However, what really matters now, it is the actual performance of your website and impeccable user experience.

Following our guide above, you certainly will approach not only to the objective 100/100 with the Google PageSpeed ​​Insights tool, but also increased traffic and conversion rate of your website.