The profile of your website’s links is one of your main problems. Given the type of penalties Google imposes for any misconduct related to your link profile, the concern is well justified. The truth is that creating a link profile is a tedious activity that requires sound decisions. especially when you’re thinking about buying backlinks for your own website.

However, a report also indicated that a sample of 750,000 well-shared articles with more than 50 had no external links. This highlights the extensive knowledge of superficial referencing where website owners are not sufficiently interested in creating and creating links for their websites. And sometimes those who are doing well don’t necessarily care about ethics.

Many website owners have trouble optimizing their search engines for several reasons. Because backlinks are a quick and effective way to increase traffic and ranking your site, many of them use unethical methods to obtain these backlinks, i.e. buy or exchange them for others. digital favours.

The question is whether it actually works. Can you really fool Google’s algorithms? Will your website ever be penalized for this? If you’ve always had these questions in mind, this blog post will help you explore everything and better understand whether or not you can prevent Google from knowing that you’re buying links to improve your site’s SEO.

A basic background on backlinks

If you are new to building websites or referencing, you may ask yourself, “What is a backlink?” A backlink is a hyperlink entering from one web page to another website. Having these links on a website increases the credibility of the website and related activities. Backlinks of quality sites that have great authority value can have an added benefit to your website. There is a whole theory about using good backlink practices and before you go there, you need to know how a paid link can affect your website.

What are paid/purchased links and earned links?

An ideal link profile is one that features earned backlinks rather than paid links. These earned backlinks occur when other websites and blogs find that the content of your website is truly interesting and useful and choose to add them as a return link. However, some website owners have relied on link purchase and sale provisions to survive the tough war on SEO.

The creation of paid links occurs when a website pays a third-party domain for a follow-up return link that refers to its domain. This is strictly prohibited by search engines and can result in severe penalties. Your website can take advantage of it for a very short time, but it’s never here to stay. Therefore, your website must stay away from these unethical practices because sooner or later your website will be punished for engaging in such misconduct.

A well-deserved backlink helps make websites more ingenious and easier for the online public to use, instead of poaching the ranks of referors. These earned backlinks refer to friendly, ingenious and qualified content. It is only when your website offers relevant, high-quality content that other websites want to highlight this. Yes, it’s a lot of work and that’s why most website owners try to take a shorter route, that is, paid links


Will you really be able to hide from Google that you are buying links?

Some website owners and inexperienced SEO enthusiasts think they are smarter than Google or that “how would Google ever know” that they are buying links. What they seem to underestimate is the fact that Google’s reach and ability to exploit and interpret data far exceeds our understanding. If you think using a dedicated IP VPN such as PureVPN can help you hide the tracks, you can discuss it.

When these irresponsible website owners have these paid links on their website, they forget that they always create a pattern, no matter how difficult they try not to create them. Models such as excessive sharing of links from another domain/sector that has nothing to do with their own industry or websites that engage in such excessive link-creating activities help Google identify the culprits.

For those who think they can outwit algorithms, they may be right. However, they also underestimate Google’s manual/manual verification team that may one day launch its website and penalize it heavily for this paid link-building activity. It is always an algorithm report, a notification from a competitor or the action of a member of the manual team that will destroy such websites. So there is no escape.


Why don’t paid links work at all?

The answer is short, strong and clear. Paid links do not work in the long term because they are not natural, irrelevant and misleading; enough to get your website penalized.

Now we hope that we have managed to shed enough light on extremely poorly paid links and good types of backlinks. Now that you know, here are some tips for creating Bonus links:

  • Learn more about your website’s authority with Website Authority Checker. This tool will help you understand and verify the authority of a website to give you an idea of its performance in Google.
  • Always focus on the quality of the backlinks you accept for your website rather than the number of backlinks.
  • It’s important to make sure you don’t receive backlinks from poor quality websites. They hinder your site’s chances of ranking well.
  • Visitor posts are probably a great way to get backlinks in exchange for good blog content. However, don’t play with this one because you’ll always get caught.
  • Broken links are not a problem to ignore. They generate a poor user experience and prevent search engines from effectively exploring and indexing websites. So correct them as soon as you understand them.



Linking is a subject to be reckoned with, as it is 2018 and website rankings are a good contest. Even if your website has trouble staying ahead and making its mark, never fall into unethical practices of paid links or other black hat referencing techniques. They are always detected by Google, which can greatly damage the reputation of your website.

With good cross-linking practices, you can only win over other marketers because you can implement advanced bonding techniques in the most ethical way possible. Progress can be slow, but all your efforts are worth it when your site’s search engine rankings improve.


Based on the excellent SearchEngineWatch.

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