The web influence is a marketing phenomenon that is growing momentum. And unsurprisingly, social networks have been taken over by these marketers new generation. Today & rsquo; hui, we have chosen to focus on the influencers operating on instagram and twitter. The market influence is really carrying on these two social networks ? What are the interests that advertisers are to appeal to these influencers ? Can you really earn a decent living by becoming influencer instagram or twitter influencer ?
What a marketing influence on instagram it would be useful ?
At the origin of this epic is the success that this social network has had from users worldwide. Indeed, the success of Instagram is illustrated by a huge crowd.
Originally from instagram influences
Currently, there are hundreds of millions of users across the globe. These staggering figures were immediately titillated companies quickly realized the interest there is to advertise with a target many and varied. And this is where the instagram influencers started having riding high.
The strong point of instagram influencers
Classical advertising is certainly effective, but still there is a message attrition rate that often exceeds 10 %, whereas with Instagram Influencers, the message gets easier. And this is explained by the fact that the targets naturally identify influencers. It is therefore more likely to sell a model of "shows fitness" by ensuring that Cristiano Ronaldo will appear on instagram with this watch model.
The remuneration of influencers instagram
It varies according to several criteria.
What companies are based to pay influencers ?
The main criterion is the number of subscribers held by the influencer instagram. Lorsque in the influenceur 10 000 subscribers, the standard rate of pay 100 dollars for a publication. But other criteria may intervene and increase the invoice :
- The brand (for example : all brands are not willing to pay 75000 dollars for a single publication of Cristiano Ronaldo).
- The duration of the advertising campaign and therefore the number of publications to post.
- The degree of commitment of the influencer instagram.
- The degree of reactivity of the target.
- The type of publication. An influencer intagram not receive the same amount for a video and a simple message instagram. A video posted on the story instagram will also have its price.
What about small influencers instagram ?
Still called the "micro influencers", these people have a subscriber base not exceeding the bar 100 000 followers. Although this number from 10 000 and 100 000 subscribers may not seem huge, influencers microphones can still pocket up 300 dollars for a single post. And by the brand using the influencer, This price may be substantially lower or higher.
Strategies influencers twitter
On Twitter, like on Instagram or on facebook, many influencers were able to make a name and a path. But of course, this does not happen overnight. Some strategies had to be adopted.
The first tool is the Twitter influencers quality content. Messages posted on Twitter are short so the words must be carefully chosen by influencers. Then comes the interaction with subscribers, interaction where influencer ranks as someone mastering the subject. This is important since it allows the subscribers retweet. And retweets can lead to other retweets. It is with this in mind, the "haschtag" was able to become an effective tool for twitter influencers within their activie. Moreover, when we take the example of those who seek content compared to a thematic, they will do their research on a haschtag. A good influencer will therefore twitter : Firstly, create a quality product that haschtag designating défent, then in a second, skillfully use the keywords that will be present in its publications.
How brands they choose influencers twitter ?
This choice can be made according to different criteria.
If influencers twitter
When brands begin looking for influencers twitter, several landmarks can be used :
- the reputation of the influencer (for example : Is a famous blogger or a star rookie ?) ;
- you name ses followers (usually the influencer has and the better) ;
- the field of activity of its influence (mode, sport, high-tech, etc.) ;
- the quality of content it publishes and frequency of "like" and / or "retweets" ;
- the fact that he certified profile.
The blue badge (which is the symbol on certified twitter profiles) reassures subscribers regarding the credibility of the influencer in its area of expertise.
Capital gains influencers twitter and instagram
If in appearance, it seems that the influencers twitter and instagram will be there to share photos or videos on the marketed products, some brands require their deeper involvement in the promotion campaign. In that case, the influencer will be asked to give marketing ideas that can help give a boost to the campaign. For example : draw lots of subscribers that will be filmed test the product.