Providing a seamless user experience on your website is an important way to improve your page’s conversion rate.
This conversion rate has a lot to do with the speed at which your website loads. The faster the website, the better the percentage of conversions. PageSpeed can even have a direct impact on your Ads campaigns and the level of quality.
In fact, mobile sites that load in 5 seconds generate up to 2x more advertising revenue than those whose sites load in 19 seconds.
The truth is that if it takes more than 2 or 3 seconds to load your website, people will abandon it in a snap because that’s what 40 people do, says one report. Therefore, you need to make sure that you take good care of optimizing the speed of your site.
What is the Google PageSpeed Insights tool?
To do this, the Google PageSpeed Insights tool is a very practical tool. All owners of new or existing websites who are either busy building a website or maintaining one must use this tool.
The Google PageSpeed Insights tool analyzes your site’s frontal performance and offers optimization suggestions. Provide your website with a score between 0 and 100 points; A score of 85 or higher indicating a high-performance page, this tool can give you useful information about the performance of your website.
With the latest update, the tool now shows different results than webmasters used to see. The old test really gave frustrating results and difficult to obtain. Now it all depends on the actual performance of your site and the improvement of your website’s user experience and conversion rates.
Tips for your PageSpeed Insights to reach 100
Now let’s see what to consider if you aspire to this 100/100 in the Google PageSpeed test of your website.
1. Take care of all your speed problems
The speed of the website will always be a crucial factor in further improving the site’s performance. This was also instrumental in the updated test tool. So, to make sure you’re dealing with all the speed issues on your site, you need to consider the impact of themes, plugins and other integrations on your site’s speed.
Investing in a reliable web hosting service is just as important as everything else to keep your site’s loading times. Therefore, it is imperative that you read the comments on web hosting before choosing your host. Make sure you are able to implement every optimization move you can support.
2. Give importance to visible content
As soon as a visitor arrives on your website, there is this content that is visible without scrolling. Also known as content “above the crease,” this content should load quickly at the ends of visitors, as it is part of the user experience.
Therefore, it’s important to make sure your HTML code presents the content of your web page before you present any other items. To do this, you can reduce the amount of data your resources use or simply create your HTML code to load critical content, above the fold, over other elements. If you’re not good at coding, be sure to get a theme that serves that purpose for your website.
3. Code minification is a must
If you can make your source code more compact, you can effectively solve site speed and user experience issues. To do this, you will need to remove all unnecessary code, such as spaces, new lines, unnecessary and unused code, redundant shaping, comments, etc.
4. Optimize your images
We all know that optimizing images on a website can help us make our websites faster and easier to load. You can either choose to manually optimize either compress images on your website (but it would take forever), or use image optimization plugins for your WordPress site such as Smust it or EWWW Image optimizer. For your other websites, you can use image compression tools such as TinyPNG, Compress JPEG or other available tools.
5. Compression is the key
Simply compressing files before transmitting them to the server allows your website to load faster, as simply as possible. This will increase the speed at which they are transferred to the browser. Yes, we’re talking about gzip compression here.
6. Implement browser caching
Your web hosting service may already have a browser caching service. If you wish, you can get a Caching plug-in for your WordPress site, such as the WP Super Cache plug-in or the W3 Total Cache plug-in.
8. Accelerated Mobile Pages
Accelerated Mobile Pages helps your mobile web pages by extracting them almost instantly, presenting content in a unchecked form.
AMP is the abbreviation for Accelerated Mobile Pages. It helps your mobile web pages load instantly by eliminating unnecessary formatting, content for a seamless mobile experience.
All website owners yearn for the big 100/100 in their Google PageSpeed Insights tool. However, what really matters now is the actual performance of your website and its flawless user experience.
By following our guide above, you will certainly get closer not only to the 100/100 lens with the Google PageSpeed Insights tool, but also to the increase in traffic and conversion rates of your website.