The mobile-friendly test tool shows you how easy it is for a visitor to use your page on a mobile device. While the enriched results test shows you search results that go beyond the standard blue link, they may include a carousel, image or other non-textual UI elements for your page.
Better for SEO agencies
This tool allows web referencing agencies to develop sites that are both suitable for users, and robots for search engines, which search the code of websites by searching for rich data.
Customers doing web referencing campaigns and having a site created on a JS basis can thus help their ranking, and break into markets where only ‘classic’ sites refer, historically.
It is therefore a new legacy for web designers, bringing together the best of two worlds: design, UI, UX, and technical referencing based on rich data crawling.