Infusion Soft reported that small business owners (SBOs), as part of their digital marketing strategies, have budgeted 38 for social media management, 30 for search engines and optimization and 24 for website analyses. 2018.
As part of this article, the focus will be on SEO. Because SEO is a powerful digital marketing tool and 93 of the online experiences start with the search engine, SEO can also help you achieve your marketing goals. (According to Infusion Soft’s 2018 report, 31 of those surveyed said they would like to generate sales, while 25 said they preferred to maintain and re-engage their customers).
Today, while 47 of the small business owners manage their own marketing efforts, these 14 outsource their marketing, public relations and advertising.
So if you are one of the 14 percentiles that outsource their marketing and coincidentally the part of your marketing that you are outsourcing is the referencing of your website, if you are honest, there have been a few occasions when your SEO expert (or anyone you ordered to do SEO for your site) almost invoked an Armageddon. Like when you left page 5 to forget about the page. Or maybe not exactly, see your ranking go from page 3 to page 2 – but the effect of this ranking has not been felt because, well over 75 users do not scroll beyond the first page.
Without further ado, you’ll find below five steps to follow as soon as you notice problems with your website’s visibility in searches, especially if active SEO work is underway.
Step 1: Ask who is responsible for your REFERencing what they did
It is not rocket science. Whenever something goes wrong with your website – visibility or discovery problems, ranking problems or even “conversion problems” – the first person to contact is the person responsible for your REFERencing.
And it doesn’t matter if you pay more or less. The fact is that you pay them (or have paid them) for the work they do. Therefore, they are responsible to you.
The problem is that the circulation of your tank may not be the only concern you will have at some point. You may also notice that your backlink profile contains shady links. Or, at other times, you might even want to know what SEO policies are being used – in fact, if they can get you to rank or if they will eventually charge a Google penalty to your website.
Despite your many concerns, if you still pay the SEO consultant, they are responsible to you. Ask them exactly what they did by taking a tour of your company’s website.
Keep in mind, however, that your SEO specialists shouldn’t always take the hit.
I mean, they may not be the cause of the drop in your rankings as this could have been caused by other external factors such as updates by search engines (Google is notorious for this one) or perhaps a competitor who has started using paid advertising).
That said, if your SEO specialist had made significant changes to the properties of your website or website, such as landing pages, meta tags, content, for example, this could be the case.
Regardless, even when the problem is caused by external factors such as Google updates – when your SEO or your lady may not know it (because Google sometimes changes its algorithm without the slightest noise) – (no details about the performance) achievable tasks (creating links, creating content, promoting content, advertising on social networks or research, etc.) that they have already completed.
Step 2: Fire your SEO consultant if you need to
Your SEO consultant evaded or did not respond to any problems you may have with your website; The general consensus or popular model that can be obtained from the comments of experts from the SEO community in which you may have shared their report; If their work does not allow you to get the final result, you have accepted or shown signs of rapprochement. and/or the result of the audit of the new SEO indicating that its SEO team did not follow the best SEO practices or that they manipulated, this can only mean one thing: they are returned!
Because most SEOs are on a retention basis, often 6, 12 months. Opt for six months for beginners and, even then, inform your SEO specialist if you see no signs of improvement over a given period (I can say three months, but you’re lucky if you start a month or two) means that you have been relieved of any obligation to them, regardless of the contract.
This way, you can make your decision based on what doesn’t work for your business.
Step 3: Get a report on the current state of your website
The severity of the event that causes the problems you are currently experiencing on your website and the information you have been able to gather will help you determine your next line of action.
Usually, the next step is to work with another SEO expert to help you check your website and detail the status of the situation (assuming your current SEO expert has no convincing explanation for the problem you have raised or if you noticed a popular trend in the comments of people in the social community in which you shared your dilemma).
What’s even interesting about receiving contributions from a connected SEO community is that in addition to being informed of your problems, there are men and women who volunteer to audit your website for free or for a reduced price. . .
Step 4: Take your time and improve your SEO knowledge
You will need a clear head and a quick mind to make another deal with a new team of referencing. As you have just come out of a bad SEO experience, I recommend you relax a bit. Meanwhile, I recommend you start learning about SEO. For this simple reason …
If your reason for abandoning the old SEO agency, company or freelance was that you had noticed that it was driving you because of your lack of knowledge of SEO, I do not know about these new types, but what are they Differentiates??
Once bitten twice shy, it is often said. And this is the website of our company that we are talking about here.
In addition, some “mistakes,” such as the one that led to Google’s decision to put your website on the search chart, are best done at the maximum once (if you know what I mean).
To protect your online business and its reputation, and not to fall prey to the hungry SEO …
You should be aware of the qualities that define the PRO SEO of their mediocre counterpart;
Also, be aware of the best practices available to major search engines.
Assuming something is wrong, you should know why and what to do.
Needless to say, this knowledge will come from your deliberate efforts to find out how SEO works.
To be honest, this can be hard to start – especially for a founder or business owner who isn’t interested in bot ranking pages or who can get bored completely. But I dare say that the time and effort invested is worth it.
Step 5: Support your website’s seoMENT (if you can and should) or get help
Just note that SEO learning as suggested the other time is not intended to make you believe that you are now an expert who should, by all means, manage the referencing of his business.
That’s why it comes with a BIG warning and, for the most part, takes control of your company’s SEO only if you can and should!
To be realistic with you, there is a limit to what you can do (and should do!) As a newcomer to the field of SEO. This might be useless anyway, but be aware that some googling here and there will not make you operate at the expert level.
That said, and despite the limitations, you can still manage some aspects of your SEO.
Google has sworn through a website that loads quickly and contains useful and authoritative content. (Better yet, if you make this content relevant to the brand).
He also recommends optimizing the page so that his bot can understand the content of a page while ranking it based on the corresponding search queries. You may want to leave here. It is nothing technical or beyond.
So you can just drop the URL of your website in Google Page Speed?? Insight or any of the other similar tools; Run suggestions that you can wrap your head and for those you can’t, just pass them on to your webmaster.
Come to publish useful, attractive and actionable content for your users. This should not require an epistle. Or should it?
… and that’s pretty much what you should do (if you’re not highly qualified) when it comes to seasing your corporate website. These exploits, apparently too cheap to make a difference, are nevertheless powerful. And effective too.
If done right, they can:
- Earn editorial links
- Increase your rankings
- Increase the visibility and reach of your website
- Generating more product awareness
- Helps generate more traffic
- Increase your prospects and customers
- Driving sales
Note, however, that if you are in a very competitive niche – you know that the cost-per-click (CPC) of your keywords in cash – it is possible that the usual tasks described above do not work or work as effectively. as you would have liked.
That’s when you’ll need a hand. A skilled hand at that.
It is recommended that anyone who refers to your company is familiar with your space (check it before you pass your site). Ask for references if you have to. Or, if that makes sense, make sure the expectations are discussed and finalized.
When it comes to SEO for your website, it’s essential to know what decisions to make, why and when.
And as detailed in the post, you should now know what to do when there are problems with your websites and no one owns, explains or suggests solutions.
Similarly, I stated categorically in the post that consent to contracts should not be done blindly. If this helps, be sure to add some kind of clause stating that if the agreed expectations are not met after a certain period of time, then you get by.
Based on the excellent SearchEngineWatch.