Migrating your website is never an easy task. This requires careful planning and execution. While migration can be difficult, if it is done well, it can open up new opportunities and solve problems with the old platform hosting.
In today's article, we will focus on the migration of web hosts without loss of SEO. In this guide, we'll show you how to migrate to a new web host without losing any SEO value.
1. Revisit your decision to migrate
First of all, you need to know clearly why you are migrating. A site migration is never easy and can also cause a temporary loss of traffic. With time, Your New Website (host) work and your site will be back where it is. This is the best result you can get.
However, many complexities can arise and hinder the growth and presence of the website. If you are not able to get it right, you can land and waste valuable ranking. In summary, review your decision and see if the problem can be solved without migration. A migration is worth it if you make a significant change of brand, if your accommodation does not provide the service required for maintenance, or if you switch to HTTPS. There are other scenarios that you should migrate, and everything depends on what you think of the situation in which you find yourself.
2. Choose the right hosting platform
Now that you have made your decision, the next step is to find a good hosting provider. You can start by reading the criticisms of hosting providers. A hosting platform with good technical characteristics will be able to handle your SEO needs. However, before choosing a, you must ensure that it meets your needs. For example, you can check the following items.
- The technical specifications of the server, such as the operating system, the system version, etc..
- The server bandwidth
- Good technical support and documentation
- Low downtime.
3. Select the server location with care
The next step is to choose the right server for your website. The geographical advantage can be a decisive factor in your SEO. For example, if you are targeting the United States prior to migration and you used a server close, you need to find something similar. In short, the server location and account affects your SEO ranking. This will also have an impact on your target audience. In short, you need to know what server your website will be hosted. Whoever starts as a blogger knows the importance and you should not forget when migrating your hosting. Almost all web hosts allow you to select the server of your choice. If they do not, you can choose a different accommodation.
3. Create a backup
Before starting migration, you need to completely back up your website. You can perform backups using plug-ins such as BackupBuddy, BackWPup or use a quality backup service as VaultPress. This step will ensure that you can return to the original website in case of problems.
4. Move WordPress website
When the backup is complete, you are now ready to transfer your website to the new web host. You can do it yourself or using a professional service. You can also ask the web hosting provider you have chosen to do it for you. Many web hosting providers do it for free, will save you not only money but also time.
If you decide to do it yourself, You can also use the Plugin Duplicator. It is easy to use and simply follow a detailed guide available online.
5. Test the new website
Once the migration is complete, it is now time to test the website. Check each page or file on your new host. Make sure everything is working properly before proceeding to the next step. If you want to ensure the performance of your website on the new host, it is recommended to test it prior to migration.
6. TTL DNS records must be updated
DNS or Domain Name Server is a way to map the domain name of your website on the IP address of your website server. As humans can not remember the numbers, that is why we adapt the server address in the DNS. When you change your web host, exchange server IP address. To make the new direct server IP, you must update the DNS so that it redirects to the new server ID. However, This process can take up 24 hours, which may be too much for your users and search engines.
The solution is TTL (Time-To-Live). This is the time that the DNS records must be updated. The good news is that you can speed up the process by changing the TTL value 24 hours (86400 seconds) only 5 minutes (300 seconds). More, it must be done a day before migration. However, Web hosting provider must support this feature to function properly.
7. Now modify your DNS records
The final step is to update the DNS records and to inform the world about the new server. In addition, many applications or services you use take the time to update their DNS records. In that case, you must make sure your old server remains online for a few days. SEO related facts indicate that you have to configure your DNS records for maximum benefit.
If you follow all the steps correctly, Your SEO will not be hampered if you migrate. In addition, you have to wait two days to see the right image. Keep the old server and the new live server to ensure that the transition is successful.
According excellent SearchEngineWatch.