What is an SEO audit?

An SEO audit is an audit process of a website in a number of areas. This process aims primarily to ensure that your website complies with current standards in usability of search engines (and compliance with search engines).

You should expect to:

  • a detailed analysis of the current status of your site in terms of search performance, social media, link types, anchor text and other information related to your website
  • an action plan together with a report outlining a comprehensive plan for Internet marketing strategy
  • a list of possibilities to improve your website in terms of search performance and possibly conversions

Who should work on your SEO audit?


If you have the budget, it is better to hire a SEO listener. If not, you can use various SEO audit tools on the Web.

If you want to audit yourself, Here is an overview of the comprehensive analysis in the following categories:

  • factors on site or on,
  • crawlability et indexability,
  • Status of social media,
  • factors outside site or off page,
  • mobile
  • competitive analysis.

Preparation of the audit SEO

Before diving into the analysis, do the following:

  • Explore whole website to diagnose its problems. (Ed .: we recommend A1 Website Analyzer)
  • Consult Google Webmaster Tools and Bing Webmaster Tools for
  • Review the site analysis.

SEO on-site and page factors

Titles and Descriptions:
Should be unique for each page, in the specified width, and clearly indicate or imply what is the page and that the page has to offer.
Both A1 Website Analyzer

  1. screaming frog
  2. have settings to see the width of your titles. Trick: title page of pixel

Have the key pages strong meta descriptions?

URL structure:
No invalid character to be encoded in a URL (think about the spaces brought in% 20 in the URL or with a dash% E2% 80% 94).
own structure. Human readable. Guessable: www.example.com/clothes/men/socks/ to tell that there / clothes / women /


Formatting text:
A correct and logical formatting. H1 for titles, H2 for subtitles, etc.. <p> aragraphes tags. Use bold and italics to the important parts, lists if necessary, etc..

Should be single and free of duplicate content. Make sure you have quality content for your most popular pages. Also check the length and content freshness. Merge pages with little to no content, or pages with similar content using redirects 301.
For old or outdated content, planning to ensure that they are updated regularly and consistently.

internal connection:
Link the most important pages of your site via menu / s. Interlink pages if necessary.
Make sure your internal links work. You can filter your reports on the status code header. If you have not used a tool to explore your site, use Xenu.

outgoing links:

Make sure that the links point to reliable and relevant sites, using a normal anchor text.
Avoid redirects: you do not want to give the impression that you are trying to “keep” power rankings.
Use the value “nofolllow” with discretion.
Check if there are broken links.

Raptabilité and indexability

Google Webmaster Tools for Webmasters:
Check if the robots of search engines can access your website without any problems.
Check reports “crawl errors”.

Make sure this does not restrict access to important sections of your site.
Meta tag Robots:
Check wherever you deny access: is this what you want? Robots are they just blocked or are they also allowed to look at the links on this page and follow the?
In the meta-tag robots and in the case of robots.txt, sure to create “black holes” aspiring, but do not transmit, your link power.
HTTP Status Codes:
Identify and correct URLs that return errors.
Ensure that use redirects HTTP redirects 301. (To learn more about the type of redirects to use, click here).
They refer non-existent pages a status code 404?
Sitemap XML:
Should be a well formed XML document, subject to your webmaster tools, and a current presentation and updated website.
Create a sitemap only if you can do it from your own data. The third robot can never be better than the own robots Google. Do not bother with them.
Delete Sitemaps that just are not up.
Number of indexes:
the best know the number of unique pages that should appear on the site. Approximate if necessary. Make a website: search and see how many results are returned. Navigate to the past: how many results it is written there? Is it a notice that irrelevant results were masked? If that is the case, checking unfiltered view. Chase what happens: this is a red flag for a site that is too large, extending too relevance.

Status of social media

primary social presence:
Facebook Business Page
Google+ Business Page
Business Page Pinterest
LinkedIn Business Page
Twitter account

social profiles:
Must be complete, updated and optimized within reasonable limits. If possible, add links to your site and to your other social properties.
Engagement social:

  • Quantify how your site accumulates social money in each of the major social networks. Rate the authority of those who share the content of your site to ensure that reputable and very influential people share your content.
  • Social sharing buttons:
  • Like Facebook
  • Tweet
  • LinkedIn (if appropriate)
  • Google (the same)
  • Pinterest (the same)
  • Bulletin:
  • Distribution she is steady and regular or is it a call to Action expired? Archives available on the web?
  • Flux RSS:
  • Does it work? If applicable, shows he only extracts to minimize the impact of scrapers
  • Factors off-site or off page

inbound links:
Check the links pointing to the site. Use a commercial service to get the best data. (Ed .: we recommend Majestic)
Pay special attention to the anchor text. The brand, the domain, the “vacuum anchor text” (that is to say the image links) and generic terms such as click here should dominate the top 5-10. If the commercial anchor text (for example, “Buy cheap flowers”) predominates, solve this problem as soon as possible.
How is the confidence of linked sites? Should you try to get rid of some of these links?
It grows and loses the site he links to a normal rhythm? If not, There he was a concerted campaign to get bad links pointing to the site? Or does the site loses links too quickly – and why?

Do a trademark search to make sure your website matches the name of your company or your brand. More the brand association with Google is strong, the result will have more prominent site links.
Check Webmaster Tools for the DMCA notice. Attach them.
Check Comments. Are they positive? If negative, Is someone treats?


Version mobile:
Is there a mobile site? Note what type: mobile (under) field, responsive, adaptive. (To learn more about the difference between reactive design and adaptive design, click here).
The display (correctly) It is defined?
Can text be read or is too small police? Can click the links and buttons? Do you need to zoom in all the time?
Is it easy to move? Key pages and sections are they easily accessible? If something is not on the menu, can you still access?

Competitive analysis

How the site will compare to major competitors? Better? Worst?
What is the competition that your site is not?
What is missing in this niche? What no one, including you?


SEO audit reports should be large. The report should not simply list all the existing status of your website or errors, but must also contain concrete recommendations and suggestions on what needs to be done, repaired or corrected in every aspect of your website. It should be written to serve several public.

Given the number of issues to check, a good report should present a reasonable and sensible prioritization system. Bonus, your listener can also add a list of free tools online that can help you or help you in auditing.