During the execution of the link building campaign, the main benefit is to shoot SEO juice party from the binding sites and gain popularity in SERP. There are thousands of opportunities to get a link, but resources are often limited. Thus, the following list of signals may be useful for prioritizing targets awareness.

Site Topic : Relevance of the topic

The first thing to consider is the current relevance of the potential website. If the website deals with a completely different subject, it will likely have no value for the search engines.

One way to determine the suitability of the topic of the website and the website is the Topical Trust Flow Majestic. More TF is high, over the relevance of the website and the greater the link will be useful.

However, probably remains the best way to read the web site itself, which is usually longer but credible.



The following questions may help determine the current match:

  • The website is it linked to other authority sites in your niche?
  • If yes, it means that the website knows the market and can be considered a reliable source of information.
  • Do other influencers contribute to the blog or site?
  • If that is the case, make sure that every piece of content through the editorial review before publication.
  • Do the positions many actions and other forms of engagement?
  • Among other measures, engagement is an excellent indicator of popularity of the website in the niche.
  • How often is it the blog updated (if there is one)?
  • Most often the best, because search engines prefer fresh content and updated.

No current relevance, a link will have no value in the best case. Sometimes, the poor quality link can have a negative impact on your SEO efforts resulting in a penalty.

It is also important to mention that relevance must be analyzed at the page level and domain. Regarding the level of the page, the content must always be very relevant to give a high contextual meaning to page.

Charts and Queries

The ranking of the website on the TOP positions is also a very useful way to look through search engine eyes. The 3 top positions indicate the subject that search engines consider to be the main page. If their main keywords are similar to yours, it may be a positive indicator news you want to associate.

Quality backlinks

Checking the quality of the backlink website deserves to be analyzed. This can be done with tools like SEMrush, Ahrefs, Moz Majestic. Once you have the backlinks list, answer the following questions will help determine the quality of the backlink profile Site.

  • The links to Are the relevant website for the same subject?
  • The obvious answer should be "yes".
  • Are they high quality and not spam sites?
  • Spam sites are usually casino sites, adult content or sites on which users can publish content without additional editorial process.
  • Do they point in the same country speaking the language?
  • The language should naturally match the language of the company's web site.


Domaines Vs Backlink Ratio

If the site is already linked to your site, it is important to decide whether it is useful to get some additional links. Google focuses preferably on the number of reference areas rather than on the total number of backlinks. However, have more quality backlinks from some of the best areas is better than having several times more links from many areas of lower quality.

It is generally believed that a high quality backlink can argue 100, 1 000 or even 10 000 Once the lower quality backlink. Thus, repetitive links of a domain are relevant only if the site is of the highest quality in your niche.

On the other hand, the goal should be to have a more equal ratio possible when single domains are compared in relation to the total links, although it is obvious that there will always be plenty more links areas.

Distribution Ctld

The decomposition of the website CTLD can be a good indicator of the quality of the backlink. For example, if a field has ".co.uk" Ctld and content in English, it should also contain the majority of backlinks ".co.uk". While most of the backlinks pointing to different countries where people do not speak the language of the website, this may seem a bit suspect and deserves further.

The image below shows the distribution of a website ".com" written in English, which contains most backlinks non-English speaking countries with different Ctld.

IP Network

With tools such as Spyonweb, you can consult the IP network website. If there is a lot of spam sites in the network, Google can evaluate it as a group and eventually cripple the site.

but generally, if the IP network does not slow down the loading speed, there should be no problem.

Technical problem

  • Pirate

It should also check if the site was hacked by spammers who intend to sell unrelated products on the site. For example, hackers can add non-targeted spam pages targeting keywords such as "casino" or content related to adult which the site could start to rank.

To find out if there is a problem, you can type Site: [sitename.com] [spammy keyword] Google.

If the website was hacked, Google displays the message "This site may be hacked" in SERP in the site URL. If that is the case, stay away from this site for now. Generally, Webmasters correct these problems quickly.

  • duplicates

Nobody wants to be associated with a site that simply copy the contents of another. This can be checked quickly by typing in google part of the site content in quotes like this:

"2-3 sentences a blog post"

If there are other areas as targeted in SERP, should be studied in more detail why there are duplicate content. If these pages have the cross domain canonical tag implemented, everything should be fine, as they give full value to the original content source.


  • Cache

Check the site cache is important for possible black hat techniques, eg. cloaking (showing different content to the user and crawlers). If the pages are not properly cached, Google can not read what is there and can not fully analyze the page.

You can check it by typing “cache:” front page like this:

Cache: exampledomain.com

If the page is not cached, you will see the following message and you should closely monitor the site to solve problems.


Circulation : Trends in traffic

The increase in traffic over time is an important asset of a website. A website without traffic is like a well-designed building (high statistics, no technical problems, etc.) no visitor and therefore useless. The traffic development is closely linked to penalties which are discussed in more detail in the next section.

  • penalties

Having a penalty can harm the organic traffic and you may not want to be connected to a Penalized Website. Habitually, a penalty can occur after a major update, Tello Panda Penguin egg. Google updates its algorithm several times a day, but these are mostly minor updates.

To search penalties, you can use tools such as SEMrush or Ahrefs.

In the two examples below, sites were affected by the update Panda 4.0 in 2014. However, the first site was able to recover its traffic and since then a trend of steady increase.


Statistics and metrics

  • Age Domain

Although the age of the domain is not a direct ranking factor, it may indicate the establishment of the site on the Web. More the area is old, plus the brand recognition of potential and SEO link it can generate is important. The fields with an online presence more 2 years should normally be interesting.
domain authority

Measures of domain authority were invented by Moz and its original purpose was to replace PageRank is no longer updated. It is important to consider the DA as relative measures, because the figures can differ considerably from one market to another. Thus, it is recommended to compare the websites only in one or more countries. For example, Web sites of the banking sector in the UK will have a different DA those that focus on dog food in Sweden, even if they rank both in the front row of the main keywords.

In general, the upper area of ​​authority 30 is considered sufficient quality. To verify these statistics, you can use the Chrome extension Mozbar.
Flows of trust and stream quotes

These metrics were invented by Majestic and are linked to the backlink profile Site. In general, Trust Flow is a quality indicator backlinks and Citation Flow represents how often the site is quoted on the Web. The best practice is that the TF is equal to or even greater than that of CF. This means that the majority of purple dots, as seen in the picture below, should be above the midline.

If the CF is much higher, eg. four or five times, this may indicate a large number of poor quality backlinks that probably worthless.

The backlink profile consists of high quality links


To make the most of the awareness campaign, it is recommended to focus primarily on websites of high quality and timely. Although this list serve that goal, it should rather be considered as a guide rather than as a set of actions step by step. For example, if a metric is not sufficient to 100% but the rest of the list among the best results, the website does generally not deserve to be condemned because of this single measure. It is always best to make sure that getting a link from a site is justified in relation to the overall SEO strategy.

There is an endless conversation about what is most important, whether the subject or statistics, so feel free to share your thoughts.

According excellent SearchEngineWatch.