À quand remonte la dernière fois que vous avez sérieusement envisagé ce qui se passerait si vous perdiez tout le trafic organique sur votre site?

This year, my cause was good d & rsquo; help a small business to get rid of & rsquo; a spam penalty on its website. The reason I wanted to help? The penalty Google s & rsquo; is produced there more & rsquo; year. The small company has cleaned the mess spam that three firms d & rsquo; search engine optimization (SEO) created for it, y compris (but s & rsquo; limit there) a network of "bad neighborhoods" pointing to his website. Then I thought, what would I do if my website was struck d & rsquo; a penalty of spam, and j & rsquo; have lost qualified traffic to search engines for more d & rsquo; a year? C & rsquo; is a good question to ask, n & rsquo; is not that? Impacts of traffic from search engines lost Professionally, j & rsquo; have witnessed some of the effects of the loss of traffic from the search engines because of spam penalties. Some sites were online publishers. The majority of their online traffic came from search engines. The loss of this traffic resource resulted in a decrease in advertising revenues. More, since the only visibility to search engines that the sites could get was from advertising on paid search engines, advertising spending increased. These two elements are quantifiable.

  1. How much revenue would decrease your site losing all organic traffic from search engines?
  2. How will you increase your ad spend to maintain qualified traffic from search engines?

Just those two numbers alone might be enlightening. I also ask the customers & rsquo; impact of their online reputation on a scale of 1 to 10. Of course, c & rsquo; is a little emotional number. Almost all customers claim that the online reputation of their website is very important.

For Web Publishers, be known as the first online resource of & rsquo; d & rsquo information; timeliness is critical to their success. Why am I talking d & rsquo; evoke some of these impacts? I would prefer that the website owners calculate the & rsquo; financial and reputational impact of the loss of search engine traffic qualified before that & rsquo; they choose to & rsquo; implement a specific search engine tactics or hire a SEO company.



If your website currently gets a qualified search engine traffic Assuming your site currently get a qualified search engine traffic, financial risk calculation should be simple.

Make d & rsquo; include:

  • Les ventes directes
  • Ventes à court terme ou ponctuelles
  • Répétez les ventes ou les commandes
  • Dépenses de publicité
  • d & rsquo costs; outsourcing (if used)
  • Validation (what would happen if no one can find your site by querying Google or Bing?)


N & rsquo; & rsquo not forget, include expenses such as staff time and associated costs. L & rsquo; idea behind this exercise n & rsquo; is not d & rsquo; to get an accurate number 100%, but d & rsquo; reach an approximate range for you to really see what might happen to the online presence of your organization if you lose that traffic. If your website currently receives little or no qualified search engine traffic No risk here, you might think.

But there are costs you n & rsquo; not be considered in these circumstances would. How much time and d & rsquo; money have you spent on creating, launch and maintenance of your website? You d & rsquo costs; accommodation, design and development, connectivity costs, etc.. Even if your website only receives traffic from navigation applications, what is the & rsquo; impact of the loss of that traffic? Note: A browser request is a search engine query in which the researcher wants to access a specific website or a specific web page on a website.

Pas une tactique effrayante, but a reality I don & rsquo; have not written this article to scare anyone. I l & rsquo;'ve written because I & rsquo; regularly observes the & rsquo; negative impact not follow search engine guidelines. J & rsquo; also observe the general distrust vis-à-vis companies of all SEO professionals as a result of & rsquo; a penalty of spam.

For example, I think domestic violence shelters in every state of the United States should be interconnected. This kind of network links could help victims of domestic violence find the nearest shelter online. But a person whose site was penalized spam and lost for over & rsquo traffic and a year? If you speak of binding partners, that person can ignore d & rsquo; a legitimate and desirable way to show researchers and search engines that the content is valid (as in & rsquo; example above). C & rsquo; is a pity, because as d & rsquo; s search engine optimizers follow Google's quality guidelines, Bing and d & rsquo; other search engines.