Do you reuse content from your blog? According influencers online marketing, co-founder of Crazy Egg and KISSmetrics, Neil Patel, and the co-founder of Moz, Rand Fishkin, you should do this, but you should do it carefully.
Redistribution of the content of your blog has several advantages.
First of all, you have the ability to leverage the popularity of your existing content. Second, You can also reuse your content and inefficient restart with updates such as Top, a more friendly format, improved SEO, etc..
Secondly, you are able to reach more audiences if you reuse the content of your blog in different forms.
Thirdly, reuse your existing blog content you can produce new content in another form or another medium, without having to spend even more time to create everything from scratch.
In one case documented by Brian Dean backlinko, he could get 260,7% organic traffic in just two weeks. How did he it? By reusing old content they already have in hand.
We started from our own overhaul of the previous content in order to boost better results. Instead of creating new items 'optimized' to our blog, we took advantage of existing equipment and, Therefore, we save tons of time.
You will find different ways to reuse content from your blog. Some of these steps have already been applied to our own content strategy shift, and others that we are about to run.
1. Improve the existing content and restart the
For some of our old content, we asked our SEO manager to locate some SEO factors that we could improve. We then resumed our content based on the SEO results. We have updated our content with more targeted keywords, optimized our article titles and meta descriptions included relevant.
If you want to tinker your own review and stimulus contents, you can run your old items via free resources such as content analysis tool Yoast SEO and analyzer titles Coschedule.
You can then edit these publications accordingly and republish them on high authority sites such as Medium or LinkedIn Pulse. Just rearrange the title or the structure of the article (it should not take too long) and share. Remember to add the rel = canonical element to avoid the problems of duplicate content. The Google tip canonical link to the preferred URL for the results of duplicate content.
2. Reuse blog content into shareable infographics
Some public prefer to consume their information through visual and headlines, and computer graphics is a perfect format to attract these types of people. Canva, Pixlr, Easel.ly or Snappa are free web tools, proof fools, that can help you to add illustrations to your article. Join text titles to add context to your images, then insert a share button to access social media, and you're ready to go.
3. Turn long messages in presentations that can be shared
Transforming a long message in a presentation can help relieve fatigue of the text for your readers. Not only can you win a new hearing by republishing on a reference site such as LinkedIn Slideshare and Scribd, but you can even use these presentations for workshops or other public interventions.
4. Reuse of long articles in downloadable white papers or eBooks
Turn your valuable content pieces generation tools by reclassifying them into an ebook or something more professional, as a White Paper. Host them on your own website or via Amazon, and ask for email addresses or encourage readers to sign up in exchange for a free download.
5. Reuse blog content in a webinar, podcast or downloadable MP3
Some audiences are more oriented to audio, allowing them to listen and learn on the go. For these types of people, publishing a podcast or a downloadable mp3, hosted on your own site, Audible or via other third party applications, might work.
Other public would like a more interactive learning experience, so a webinar with questions and answers might do the trick. In addition to obtaining email addresses, you can also engage with other interested people you can add to your network and possibly become leads.
6. Round the previous content in a series of emails
Another way to present your content to a new audience is to use the good old electronic newsletter. The reallocation of some of your most popular publications in a series of e-mails could prompt a stranger or a new employee to click on your site to find out more.
There are other ways to reuse your content, for example by transforming it into an online course, even in a tutorial or a complete workshop. Those I listed are those that do not require as much time to run.
Anyway, whatever the format chosen to reuse your content, the goal should be the same: extend the shelf life of the content you have published either your home page, your sales page or registration page by email.
According excellent SearchEngineWatch.