Among 10 Google priorities , speed and performance sites are a key element. Search engines tend to favor sites that respond quickly to the user. In other words, Is that your site provides timely information that a prospective research ?
Whatever the technology or CMS that supports your website, simple and effective optimizations can be implemented quickly, to accelerate the performance of your website to the user and Google.
Sometimes, simple coding errors slow down your site's performance, in addition to penalize. We specialize in finding and correcting common problems in developing your site, as :
- HTML Errors / Php / etc
- Canonicalization errors
- Pagination for the crawler
- Server errors
- Duplicate content and similar
Excellent knowledge of current CMS and web technologies allows us to identify the most important fixes, and correct a minimum of development time. Using several unique software, we establish a map of problems with multiple paths to achieve the results that you set for yourself.
In some cases, correction 'on the spot' common errors is a good option : it allows a rapid improvement, and lower costs, organic intermediate outcomes. Sometimes, a complete change of CMS is recommended in order to optimize the ranking on the long-term, without further constraints. Our proposals are clear, and the choices are yours !
The various elements of style (CSS), for example, can benefit cuts, Grouping, or outsourcing, you work on WordPress , Joomla or any other CMS. Correcting certain practices, as the use of CSS @import, performance scores increased significantly, and can be traced back in the rankings. Google recommends a maximum of three style sheets. Some sites may accumulate dozens of CSS files it is possible to group, and outsource to reduce the loading time of the site. https://developers.google.com/speed/docs/best-practices/rtt#CombineExternalCSS
Our priority is to provide you an effective technical basis, capable of supporting a well-defined content, increased crawls and visits, and any subsequent strategic improvement.